Atakan Ambarci, Pelin

Scholarly Output Search Results

Now showing 1 - 2 of 2

Citation - WoS: 42
Citation - Scopus: 46
Consumer Response to Novel Foods: A Review of Behavioral Barriers and Drivers
(MDPI, 2024) Cihat Guenden; Pelin Atakan; Murat Yercan; Konstadinos Mattas; Marija Knez; Yercan, Murat; Atakan, Pelin; Mattas, Konstadinos; Günden, Cihat; Guenden, Cihat; Knez, Marija
There is a pressing need for a transition toward more sustainable diets which has become a shared priority for both consumers and businesses. Innovation is becoming increasingly widespread across all facets of the food supply chain. This innovation spans various domains related to production including sustainable cultivation methods as well as new food technologies like gene editing new product development like functional foods and revitalizing underutilized and genetically diverse varieties to preserve biodiversity. However not all innovative efforts are accepted by consumers and survive in markets. The interwoven and long agri-food supply chains often obscure the feedback loop between production and consumption. Consequently it is important to understand to what extent consumers embrace these food innovations and form new eating habits. This review aims to investigate the consumer response to novel foods focusing on behavioral factors which have yet to receive as much attention as sensory factors. Peer-reviewed empirical articles from the last decade are examined inductively to develop a bird's-eye view of the behavioral barriers to and drivers of consumer acceptance of novel foods. In addition strategies to overcome the identified challenges associated with the behavioral barriers are reviewed and examined. Based on this the study links cognitive biases with behavioral factors influencing consumer acceptance of novel foods. This study concludes that the inconvenience associated with abandoning established eating habits is typically perceived as a loss and avoiding this inconvenience is deemed more worth the risk than the potential gains associated with novel food consumption. This study suggests that framing and placing pro-diversity labels could serve as effective behavioral interventions for marketing strategists and food policymakers.
Citation - Scopus: 1
Behavioral barriers in the inclusion of neglected and underutilized species into mainstream diets
(FRONTIERS MEDIA SA, 2025) Pelin Atakan; Cihat Gunden; Murat Yercan; Konstadinos Mattas; Marija Knez; Yercan, Murat; Atakan, Pelin; Mattas, Konstadinos; Gunden, Cihat; Knez, Marija
In recent years there has been a notable trend toward a global demand for sustainable nutrition coupled with increasing concerns regarding biodiversity. Consequently this has prompted the reintroduction of underutilized and neglected species (NUS) into the agri-food market. NUS refers to previously cultivated species no longer grown due to economic cultural agronomic or genetic factors. The primary reason for their neglect often lies in widespread agricultural practices such as monoculture and the intense competition inherent in the current global trade environment. These crops often embody cultural heritage and possess a diverse genetic profile specific to their region thereby contributing to efforts aimed at preserving biodiversity. However the revitalization of NUS faces various hindrances including behavioral barriers that influence their inclusion into mainstream diets. This review aims to identify the behavioral factors that restrict or limit the inclusion of NUS in mainstream diets utilizing the principles of the Prospect Theory. Peer-reviewed studies focusing on the consumer perspective of NUS were analyzed using an inductive approach. Given the limited number of studies conducted to date the findings reveal a significant gap in our understanding of NUS consumption. As a practical contribution we propose a design that reinterprets the MINDSPACE tool through the lens of the Fogg Behavioral Model offering guidance for policy interventions and marketing strategies.

Journal	Count
Foods	1
Frontiers in Sustainable Food Systems	1

Atakan Ambarci, Pelin

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Sustainable Development Goals

NO POVERTY

ZERO HUNGER

GOOD HEALTH AND WELL-BEING

QUALITY EDUCATION

GENDER EQUALITY

CLEAN WATER AND SANITATION

AFFORDABLE AND CLEAN ENERGY

DECENT WORK AND ECONOMIC GROWTH

INDUSTRY, INNOVATION AND INFRASTRUCTURE

REDUCED INEQUALITIES

SUSTAINABLE CITIES AND COMMUNITIES

RESPONSIBLE CONSUMPTION AND PRODUCTION

CLIMATE ACTION

LIFE BELOW WATER

LIFE ON LAND

PEACE, JUSTICE AND STRONG INSTITUTIONS

PARTNERSHIPS FOR THE GOALS

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6

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61

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3

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5

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51

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2

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2

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42

Scopus Citation Count

47

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21.00

Scopus Citations per Publication

23.50

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2

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