Uluçay, Dilek Melike
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Name Variants
Dilek Melike ULUÇAY
Dilek Melike Ulucay
Dilek Melike Uluçay
Dilek Melike Ulucay
Dilek Melike Uluçay
Job Title
Doç.Dr.
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Main Affiliation
01.01.04.01. Halkla İlişkiler ve Reklamcılık Bölümü
Status
Current Staff
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ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
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WoS Researcher ID
Sustainable Development Goals
1NO POVERTY
0
Research Products
2ZERO HUNGER
0
Research Products
3GOOD HEALTH AND WELL-BEING
0
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4QUALITY EDUCATION
2
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5GENDER EQUALITY
0
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6CLEAN WATER AND SANITATION
1
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7AFFORDABLE AND CLEAN ENERGY
0
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8DECENT WORK AND ECONOMIC GROWTH
0
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9INDUSTRY, INNOVATION AND INFRASTRUCTURE
0
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10REDUCED INEQUALITIES
0
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11SUSTAINABLE CITIES AND COMMUNITIES
0
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12RESPONSIBLE CONSUMPTION AND PRODUCTION
0
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13CLIMATE ACTION
0
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14LIFE BELOW WATER
2
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15LIFE ON LAND
0
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16PEACE, JUSTICE AND STRONG INSTITUTIONS
0
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17PARTNERSHIPS FOR THE GOALS
2
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Documents
5
Citations
16
Scholarly Output
20
Articles
16
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0/0
Supervised MSc Theses
2
Supervised PhD Theses
0
WoS Citation Count
21
Scopus Citation Count
43
Patents
0
Projects
0
WoS Citations per Publication
1.05
Scopus Citations per Publication
2.15
Open Access Source
9
Supervised Theses
2
| Journal | Count |
|---|---|
| Erciyes İletişim Dergisi | 3 |
| Visual Communication | 2 |
| Dumlupınar Üniversitesi Sosyal Bilimler Dergisi | 1 |
| Estudios sobre el Mensaje Periodístico | 1 |
| European Journal for Sport and Society | 1 |
Current Page: 1 / 3
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20 results
Scholarly Output Search Results
Now showing 1 - 10 of 20
Book Part Citation - Scopus: 1Child influencers on YouTube as the new narrators: Consumer socialization theory revisited(Nova Science Publishers Inc., 2021) Dilek Melike Ulucay; Kadriye Kobak; Uluçay, Dilek Melike; Kobak, KadriyeYouTube the most popular video-sharing platform has been under investigation for different aspects. Owing to its popularity the platform has also become a marketing and promotional tool. YouTube influencers are one of the core topics discussed and examined from a marketing perspective. However using child influencers is a contentious subject from an ethical sociological and psychological perspective since both the senders and the possible receivers are easily exploitable parties. Preliminary research on the issue is mainly dominated with branding advertising and perception approaches. Nevertheless YouTube is a platform enabling users to tell stories to its viewers. Therefore understanding the content as a narration may also widen the general understanding of the platform. This research aims to explore and analyse child influencers' YouTube videos by conducting quantitative content analysis and narrative analysis. To attain this goal the most viewed 50 videos of the five most popular Turkish child influencers were analysed by considering the video theme and its featured characters. The video themes were coded as 1 for the presence of the category and 0 for the absence of the category. After the coding procedure we used descriptive analysis on SPSS. Then we applied narrative analysis to the verbal communication messages in the videos to understand YouTube as a narration platform. The results are discussed in the realm of consumer socialization theory. © 2021 Elsevier B.V. All rights reserved.Article Citation - Scopus: 3Public perception of data visuals in media coverage during COVID-19 pandemic: The risk perception model revisited(Blanquerna School of Communication and International Relations tripodos@blanquerna.url.edu, 2020) Dilek Melike Ulucay; Gizem Melek; Deniz Özyurda-Ergen; Uluçay, Dilek Melike; Özyurda-Ergen, Deniz; Melek, GizemThe aim of this research is to examine the role that data visuals in media coverage play on the risk perception of the public in times of a pandemic. The article reports findings from an online survey of 191 adults regarding the trajectory of the risk perception model during COVID-19 pandemic in Turkey. We focused on eight statements clustered into three groups as indicators of the risk perception when the public came across with the data visuals: (1) the level of anxiety fear and panic arousals (2) the level of lacking credibility and trust and (3) the level of impression regarding fatality irreversible effects and catastrophic consequences. For the survey we selected 24 data visuals which attracted the most interaction from Facebook and Twitter accounts of the seven most popular news outlets. We asked respondents to score eight items for each 24 data visuals of COVID-19 news reports. The results suggest that the respondents find the data presented in visuals credible and trustworthy and they agree that the visuals depict risk elements in many cases. Implications of the low and high levels of risk perception regarding data visuals on media for the risk communication theory are discussed. © 2020 Elsevier B.V. All rights reserved.Article Citation - WoS: 16Citation - Scopus: 17Self-presentation strategies and the visual framing of political leaders on Instagram: evidence from the eventful 2019 Istanbul mayoral elections(SAGE PUBLICATIONS INC, 2024) Dilek Melike Ulucay; Gizem Melek; Ulucay, Dilek Melike; Melek, GizemThis study aims to explore how political leaders used Instagram to execute self-presentation strategies in mayoral elections including the dominant use of personalized tactics. The article reports findings of a visual framing analysis of 2776 images featuring 2019 Istanbul mayoral election candidates Ekrem Imamoglu (the Republican People's Party CHP) and Binali Yildirim (the Justice and Development Party AKP). The case is unusual because the initial election which had resulted in Imamoglu's victory was cancelled and a re-run was subsequently held. After many events Imamoglu succeeded again becoming the first opposition politician to take control of Istanbul from the ruling AKP. In this study we adapt Grabe and Bucy's (2009) quantitative visual framing analysis to examine Instagram posts from candidacy announcements until the election re-run. The results show that both candidates used the Ideal Candidate frame with occasional increases in the frequency of the application of the Populist Campaigner frame. Self-frames in different time periods during this election are discussed as well the frames that voters engaged with most frequently.Article Self-presentation strategies and the visual framing of political leaders on Instagram: evidence from the eventful 2019 Istanbul mayoral elections(SAGE Publications Ltd, 2024) Dilek Melike Ulucay; Gizem MelekThis study aims to explore how political leaders used Instagram to execute self-presentation strategies in mayoral elections including the dominant use of personalized tactics. The article reports findings of a visual framing analysis of 2776 images featuring 2019 Istanbul mayoral election candidates Ekrem İmamoğlu (the Republican People’s Party CHP) and Binali Yıldırım (the Justice and Development Party AKP). The case is unusual because the initial election which had resulted in İmamoğlu’s victory was cancelled and a re-run was subsequently held. After many events İmamoğlu succeeded again becoming the first opposition politician to take control of Istanbul from the ruling AKP. In this study we adapt Grabe and Bucy’s (2009) quantitative visual framing analysis to examine Instagram posts from candidacy announcements until the election re-run. The results show that both candidates used the Ideal Candidate frame with occasional increases in the frequency of the application of the Populist Campaigner frame. Self-frames in different time periods during this election are discussed as well the frames that voters engaged with most frequently. © 2024 Elsevier B.V. All rights reserved.Article Public Perception of Data Visuals in Media Coverage During COVID-19 Pandemic: The Risk Perception Model Revisited(UNIV RAMON LLULL FAC CIENCIES COMUNICACIO BLANQUERNA, 2020) Dilek Melike Ulucay; Gizem Melek; Deniz Ozyurda-ErgenThe aim of this research is to examine the role that data visuals in media coverage play on the risk perception of the public in times of a pandemic. The article reports findings from an online survey of 191 adults regarding the trajectory of the risk perception model during COVID-19 pandemic in Turkey. We focused on eight statements clustered into three groups as indicators of the risk perception when the public came across with the data visuals: (1) the level of anxiety fear and panic arousals (2) the level of lacking credibility and trust and (3) the level of impression regarding fatality irreversible effects and catastrophic consequences. For the survey we selected 24 data visuals which attracted the most interaction from Facebook and Twitter accounts of the seven most popular news outlets. We asked respondents to score eight items for each 24 data visuals of COVID-19 news reports. The results suggest that the respondents find the data presented in visuals credible and trustworthy and they agree that the visuals depict risk elements in many cases. Implications of the low and high levels of risk perception regarding data visuals on media for the risk communication theory are discussed.Master Thesis The Effect of Personality on Green Purchase Behaviour: An Evaluation on Online Shoppers(2021) Sezer, Tuğçe; Uluçay, Dilek MelikeToday's increasing consumption is causing various enviromental problems. These problems, such as pollution, over-use of sources and distruption of ecological balance, concern both consumers and producers. One of the causes of these problems is textile industry. Textile industry is growing day by day. That raises the question of how a consumer's reaction will be towards enviromentally-conscious buying behaviour on the face of these problems. Consumer's buying behaviour is affected by several factors, and personality is one of the most important ones. The purpose of this study is to evaluate the relationship between personality and environmentally-conscious buying behaviour. The research is grounded theoretically by literature review. Five hypothesis were developed regarding the research. As a part of the study, the big five personality traits and Green Purchase Behaviour survey were conducted. To reveal the relationship between personality traits and green purchase behaviour, correlation analysis was conducted. As a result of the study, a positive and significant relation between extroversion and responsibility of personality dimensions and green purchase behaviour was detected. Keywords: green purchase behaviour, the big five personality traits, textile consumer, consumer behaviour, online shoppingMaster Thesis Müşteri hizmetlerinde sohbet botlarının kullanımı: Müşteri algısı ile ilgili nitel bir analiz(2021) Barış, Ayşe; Uluçay, Dilek MelikeThe continuous communication advantage brought by digitalization has a great impact on customer behavior and perceptions. To meet customer demands, companies have established further contact channels. Today companies are competing over who has the best product and compete over which company has the best service to differentiate. For this reason, companies have started to include chatbot technology in their customer services. Customers' questions about a product or service can be answered at any time by using chatbots. Some companies have taken this subject to the next level and designed chatbots that serve instead of people in psychological counseling, lawyer and dietitian in the USA and Europe. It raised some questions about if a chatbot could be useful when it is used in customer service or it could damage the company's image for their customers. This thesis will focus mainly on the consumer-chatbot area, which aims at customer satisfaction. This thesis aims to determine and evaluate the perceptions of customers about chatbots, benefits to brands and customers, and how it should be designed in customer service. This research presents an exploratory interview study to answer the questions of customer perceptions about the chatbot, the contributions of chatbots in the customer-brand relationship, the disadvantages, and advantages of the chatbot, the good qualities of the chatbot effective chatbot for the customer. Questions are asked through facetime and skype interviews with participants by implementing an exploratory interview study. There are ten interviews in total with a group of people, and 16 questions are asked. The answers to the questions were discussed under eight categories using the descriptive analysis method.Article GASTRONOMİ TURİZMİ İŞLETMELERİNİN WEB SİTELERİ ÜZERİNE KARŞILAŞTIRMALI BİR DEĞERLENDİRME(2017) DILEK MELIKE ULUÇAY; Uluçay, Dılek MelıkeKitle turizmine alternatif olarak ortaya çıkmış gastronomi-turizmi yerel halkın ve destinasyonun bilinirliğini arttırması ile beraber şehir ve ülke imajına büyük katkı sağlaması sebepleri ile yükselen turizm trendleri arasında yerini almıştır. Özellikle turizm gelirlerini arttırmak isteyen ülkelerin bu alanda tanıtım ve pazarlama faaliyetlerini arttırdıkları görülmektedir. Bu noktada yeni iletişim teknolojileri önemli role sahiptir. Özellikle İnternet üzerinden tanıtım ve pazarlama faaliyetleri yürütmek sık rastlanır uygulamalar arasındadır. Bu çalışmanın amacı gastronomi turizmine hizmet eden işletmelerin Web sayfalarını tanıtım müşteri iletişimi medya ilişkileri kurumsal kimlik ve tasarım açılarından değerlendirmektir. Çalışma kapsamında gastronomi-turizmi adına temsili yönü olan İzmir Bordeaux Barselona ve Turin şehirlerinde bulunan 24 turizm tesisinin Web sayfası içerik analizi yöntemiyle karşılaştırmalı olarak incelenmiştir. Şehirlerin her biri Délice Network- (Dünya Gurme Şehirler Ağı) üyesidirArticle Citation - Scopus: 11[En] media attributes and attitude change: Experiments on the impact of second-level agenda-setting on attitudes towards syrian refugees, Atributos de los medios de comunicación y cambio de actitud: experimentos sobre el impacto del establecimiento de la agenda de segundo nivel sobre las actitudes hacia los refugiados sirios(Universidad Compultense Madrid, 2019) Gizem Melek; Dilek Melike Ulucay; Ulucay, Dilek Melike; Melek, GizemThis research examined how news content influences attitudes towards Syrian refugees in Turkey. The study aimed to understand if the way Syrian refugees are attributed in media - that is media salience about Syrian refugees that comprise their image - would cause an attitude change in the public. More specifically we intend to determine whether being exposed to positive news coverage about Syrian refugees would cause an attitude change in the public from negative to positive. For the purpose of the study we have conducted a quasi-experimental research and used a pretest-posttest design to investigate the second-level agenda-setting effects. Two experiments (a pilot and a main experiment) were conducted during the Spring term of 2017 in Turkey. The participants were selected from a large private university in Turkey for the experiments. The t-test results suggest that positive media emphasis on the images of Syrian refugees had a positive impact on public opinion and caused an overall attitude change in the public. © 2021 Elsevier B.V. All rights reserved.Conference Object Intermedia Agenda-Setting at the Network Level: Turkish Women's Volleyball Team in Media and Instagram(Academic Conferences International Limited, 2025) Dilek Melike Ulucay; Gizem Melek; Uluçay, Dilek Melike; Melek, Gizem; S. PintoMcCombs (1992) highlighted the evolution of the agenda-setting concept which has expanded from public issues to encompass gender-related topics particularly in sports media. Research indicates that male athletes receive significantly more coverage than female athletes often portrayed in ways that emphasize power and dominance while female athletes are depicted through the lens of femininity and family life. This disparity influences audience perceptions of female athletes' importance. In Türkiye media coverage of female athletes is similarly limited with negative portrayals and objectification prevalent especially in football. However Turkish women's volleyball presents a notable exception as female athletes have surpassed male counterparts in elite competitions. Their achievements in 2023 gained significant attention from both national and international media (e.g. Anadolu Ajansı The New York Times). This study employs McCombs' agenda-setting theory to analyse the influence of Instagram on mainstream media coverage of the Turkish Women's Volleyball Team's triumphs in 2023. While traditional agenda-setting theory has demonstrated that media shapes public perceptions the rise of social media has altered this dynamic allowing citizens to influence mainstream narratives. Utilizing a network agenda-setting (NAS) framework the study will explore whether Instagram content about the volleyball team's success influenced mainstream media coverage or vice versa. The NAS model posits that media connects different issues in news stories as bundles transferring the salience of these bundled messages to the public. Given that Instagram boasts over 2 billion users globally including 58.7 million in Türkiye this study aims to assess the correlation between Instagram and traditional media agendas. It hypothesizes that mainstream media anticipates the public's Instagram agenda (Hypothesis 1) and that Instagram posts predict the content of newspapers (Hypothesis 2). © 2025 Elsevier B.V. All rights reserved.
