Gök, Osman

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Profile URL
https://gcris.yasar.edu.tr/handle/123456789/12232
Name Variants
Job Title
Prof.Dr.
Email Address
Main Affiliation
01.01.06.02. İşletme Bölümü
Status
Current Staff
Website
ORCID ID
0000-0002-4859-9855
Scopus Author ID
24074362300
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
DVG-8158-2022
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osman.gok.jpg (8.59 KB)

Sustainable Development Goals

NO POVERTY1
NO POVERTY
0
Research Products
ZERO HUNGER2
ZERO HUNGER
0
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GOOD HEALTH AND WELL-BEING3
GOOD HEALTH AND WELL-BEING
0
Research Products
QUALITY EDUCATION4
QUALITY EDUCATION
1
Research Products
GENDER EQUALITY5
GENDER EQUALITY
0
Research Products
CLEAN WATER AND SANITATION6
CLEAN WATER AND SANITATION
0
Research Products
AFFORDABLE AND CLEAN ENERGY7
AFFORDABLE AND CLEAN ENERGY
0
Research Products
DECENT WORK AND ECONOMIC GROWTH8
DECENT WORK AND ECONOMIC GROWTH
0
Research Products
INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
0
Research Products
REDUCED INEQUALITIES10
REDUCED INEQUALITIES
0
Research Products
SUSTAINABLE CITIES AND COMMUNITIES11
SUSTAINABLE CITIES AND COMMUNITIES
0
Research Products
RESPONSIBLE CONSUMPTION AND PRODUCTION12
RESPONSIBLE CONSUMPTION AND PRODUCTION
0
Research Products
CLIMATE ACTION13
CLIMATE ACTION
0
Research Products
LIFE BELOW WATER14
LIFE BELOW WATER
0
Research Products
LIFE ON LAND15
LIFE ON LAND
0
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PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
0
Research Products
PARTNERSHIPS FOR THE GOALS17
PARTNERSHIPS FOR THE GOALS
1
Research Products
Documents

15

Citations

271

h-index

9

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Documents

15

Citations

221

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Scholarly Output

22

Articles

14

Views / Downloads

0/0

Supervised MSc Theses

4

Supervised PhD Theses

3

WoS Citation Count

209

Scopus Citation Count

274

Patents

0

Projects

0

WoS Citations per Publication

9.50

Scopus Citations per Publication

12.45

Open Access Source

2

Supervised Theses

7

JournalCount
Corporate Reputation Review1
European Journal of Tourism Research1
European Management Journal1
Handbook of Strategic Account Management: A Comprehensive Resource1
Industrial Marketing Management1
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  • Thumbnail Image
    Article
    Citation - WoS: 1
    Citation - Scopus: 1
    Evaluating popular city destinations' websites: A framework for website assessment
    (Cognizant Communication Corporation 3 Hartsdale Road Elmsford NY 10523-3701, 2009) Gökçe Özdemir; Osman Gök; Ozdemir, Gokce; Gok, Osman
    Information gathering has fundamental effects on travel-related decision-making process. When destinations use the Internet effectively they possibly enjoy more successful destination marketing processes more concentrated branding and promotion efforts as well as a diversified destination image. Websites of city destinations can contain various features including attractions accommodation and transportation information downloadable materials maps etc. A website design that is rich in content may attract prospective visitors stimulate repeat visit intentions and extend the duration of stay. This study primarily aims to analyze the features that are relevant to the contents of city destinations' websites and to generate a framework for website evaluation of city destinations.The Internet provides opportunities for virtually endless creative and diverse applications,however most city destinations' websites do not adequately engage in such efforts and they are almost identical with regard to the types of applications used for the content presentation. © 2015 Elsevier B.V. All rights reserved.
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    Article
    Citation - WoS: 86
    Citation - Scopus: 102
    Understanding the links among innovation performance market performance and financial performance
    (Springer Verlag service@springer.de, 2017) Osman Gök; Sinem Peker; Gök, Osman; Peker, Sinem
    Innovation and its impacts on business performance are strategically vital deliberations for modern business organizations. In this study we examine how innovation performance affects two different facets of firm performance: market performance and financial performance. Many studies address the relationship between innovation and business performance but few empirical studies analyze the interplay between those variables. Research results reveal a suppression effect of market performance on the innovation–financial performance relationship. We find a negative direct relationship between innovation and financial performance, however market performance reverses this negative effect to a positive total influence through its suppression effect. This result indicates the vital role of market performance in converting innovation to positive financial outcomes. The proposed mediation model is relevant regardless of the set of firm-level and environmental contingency variables. © 2017 Elsevier B.V. All rights reserved.
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    Article
    Citation - WoS: 19
    Citation - Scopus: 19
    The organizational roles of marketing and marketing managers
    (EMERALD GROUP PUBLISHING LTD, 2010) Osman Gok; Gungor Hacioglu; Hacioglu, Gungor; Gök, Osman
    Purpose - The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers from which it develops factual inferences for the role of marketing in corporations. Design/methodology/approach - A content analysis on online job announcements is used to define the role inventory of the marketing manager. Findings - The findings reveal that marketing managers are responsible for six role dimensions in the organization. The marketing manager's assigned roles are for the management of promotion-related activities of the company rather than for managing other marketing mix elements. Communicational and relational (internal and external) role clusters are the most frequently addressed of marketing managers' responsibilities. Knowledge development and injection of market and marketing knowledge into the company's value network is another of the major role dimensions. Increasing financial pressures on companies mean that the outcomes of marketing actions must be measurable so developing and reporting performance analysis and financial metrics for marketing activities has become an important part of the manager's agenda. Originality/value - The paper is the first attempt to develop a role inventory for the marketing manager that embraces proofs signals and insights from the practice.
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    Article
    Citation - WoS: 11
    Citation - Scopus: 11
    Does Corporate Reputation Improve Stock Performance in an Emerging Economy ? Evidence From Turkey
    (PALGRAVE MACMILLAN LTD, 2011) Osman Gok; Hakan Ozkaya; Ozkaya, Hakan; Gok, Osman
    Corporate reputation has long been recognized as a valuable asset and several studies have investigated the relationship between reputation and various performance measures. However researchers have reached conflicting results for companies in developed countries indicating positive conditionally positive and even no relationship. This study finds that a portfolio of highly admired firms in an emerging economy earns about 10 percent less than that market's overall portfolio annually and discusses possible explanations for this finding.
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    Article
    Citation - WoS: 9
    Citation - Scopus: 10
    The marketing department's reputation in the firm
    (ELSEVIER SCI LTD, 2015) Osman Gok; Sinem Peker; Gungor Hacioglu; Hacioglu, Gungor; Gok, Osman; Peker, Sinem
    The role effectiveness and credibility of the marketing function within a firm have been the focus of scholarly research and practitioners' attention in marketing and both researchers and practitioners argue that the marketing department's reputation has been besmirched in recent years. This study makes an initial attempt to empirically investigate antecedents and consequences of the marketing department's reputation within the firm. We put forward the notion that the marketing department's reputation is a key factor in the junction of the departmental influence and power-oriented research streams. The results indicate that the customer connection capability accountability and status of the marketing department are positively related to its reputation in the firm. Conversely the variable of the resources controlled by marketing is negatively associated with the department's reputation. The results further show that a reputable marketing department is associated with improved market performance regardless of the generic strategy pursued by the firm. Development of departmental capabilities is vital for marketing to be a respected department in the organization. Marketers also have to build favorable perceptions on and beyond their capabilities within the firm and upper echelons. (C) 2015 Elsevier Ltd. All rights reserved.
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    Doctoral Thesis
    Omni-kanal perakendecilikte tüketici karmaşası ve tutarlılığın müşteri memnuniyeti üzerine etkisi
    (2023) Aydemir, Evra; Gök, Osman
    Dijitalleşme ve yeni teknolojilerin ilerlemesiyle, alışveriş deneyimi geleneksel tek kanaldan çok kanallı yapıya geçmiştir. Bu anlamda, birden fazla kanalın ve temas noktasının bütünleşik bir bakış açısıyla yönetildiği omni-kanal perakendecilik, müşterilerine mağazalar, online ve mobil kanallar aracılığıyla benzersiz, kesintisiz ve tutarlı bir marka deneyimi sunmayı hedeflemektedir. Omni-kanal kavramı son yıllarda akademisyenler ve uygulayıcılar tarafından büyük ilgi görse de, müşteri deneyimi ve tüketici davranışı üzerindeki etkilerine ilişkin araştırmalar henüz gelişmeye devam etmektedir. Bu bağlamda, bu araştırmanın amacı omni-kanal (omni-channel) perakendecilikte tüketici karmaşası ve tutarlılığın memnuniyet üzerine etkisini ölçümlemeyi amaçlamaktadır. Model yapıları arasındaki ilişki, karma yöntem yaklaşımıyla test edilmiştir. Katılımcılara çok kanallı müşteri deneyimlerini yorumlamaları için bireysel derinlemesine görüşmeler uygulanmış ve elde edilen veriler içerik analizi yöntemiyle analiz edilmiştir. Daha sonra, 350 kişinin yer aldığı çok kanallı müşteriden oluşan bir veri setine dayanarak, varsayılan ilişkileri test etmek için, kısmi en küçük kareler yapısal eşitlik modeli (PLS-SEM) kullanılmıştır. Araştırmanın sonucunda, kavramsal model ve hipotez testleri ile uyumlu üç temel bulgu elde edilmiştir: (i) kanal entegrasyon kalitesinin bir parçası olarak tutarlılık, omnikanal perakende ortamında alışveriş yapan müşterilerde karmaşayı azaltır (ii) tutarlılık, tüketicilerin faydacı ve hedonik alışveriş değeri algılarını olumlu yönde etkilerken; tüketici karmaşası, alışveriş değerini olumsuz etkiler, (iii) çok kanallı deneyimden kaynaklanan alışveriş değerleri (faydacı ve hedonik), müşteri memnuniyeti ile pozitif olarak ilişkilidir. Bu çalışmanın bütüncül kanal analizine ilişkin literatüre olan ana katkısı, tüketici karmaşası, tutarlılık ve alışveriş değeri kavramlarının yanı sıra memnuniyetle olan ilişkilerinin tüketici deneyimi perspektifinden derinlemesine bir analizidir. Anahtar Kelimeler: omni-kanal perakende, tüketici karmaşası, tutarlılık, alışveriş değeri, müşteri memnuniyeti
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    Doctoral Thesis
    Yeni hizmet geliştirme yaklaşımıyla mavi yolculuk kavramının tanımlanması
    (2019) Paker, Neslihan; Gök, Osman
    Marine tourism has an utmost importance as a type of tourism in a national economy. Blue voyage is a national marine tourism concept of Turkey which has not been well-defined and enough marketed. Due to this negligence, almost all stakeholders of the concept have stated several concerns related with its sustainability in the yacht market. This study aimed to develop Blue Voyage as a national tourism concept through New Service Development approach. 49 in depth interviews were conducted with all stakeholders of the concept, and the researcher did an auto-ethnographic research. The obtained data were analyzed via content analysis method. Thereafter, a questionnaire form developed was conducted with 359 experienced customers. A construct including service quality, customer satisfaction, and loyalty was used, and the results were tested via confirmatory factor analysis, and then structural equation modelling using AMOS 24. According to the findings, the key element of the Blue Voyage is bays located at Turkey's coastline. It is a crewed type yacht charter providing accommodation, transporting, cooking and housekeeping, which navigates close to shoreline. It is not a daily tour. Sensing nature, feeling peace and relaxation, spending time with family and friends, and developing new friendships are core benefits of the concept. While attributes of the crew, yacht, activity, and gastronomy significantly affect overall service quality, overall service quality, destination and interaction with other customers are significant predictors of customer satisfaction. Customer satisfaction and overall service quality were found positively related with loyalty, and similarity with other customers has positively related with interaction with other customers.
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    Article
    Citation - WoS: 40
    Citation - Scopus: 52
    The effect of user manual quality on customer satisfaction: the mediating effect of perceived product quality
    (Emerald Group Holdings Ltd., 2019) Osman Gök; Pervin Ersoy; Gülmüş Börühan; Börühan, Gülmüş; Gök, Osman; Ersoy, Pervin
    Purpose: The purpose of this paper is to investigate the elements of user manual quality and its influences on perceived product quality and customer satisfaction in an integrated model structure. Design/methodology/approach: Survey method was used to evaluate user manual quality and its influences on perceived product quality and customer satisfaction. Electrical appliances consumers were chosen in our sample. Factor analysis and structural equation modeling were performed to introduce test and validate the user manual quality dimensions and also test the hypotheses. Findings: The findings show a positive significant relation between user manual quality and perceived product quality and this result demonstrates that consumers perceive user manual quality as a part of their quality evaluation related to the product. The results point out that user manual quality is essential for both low- and high-value products regarding customer satisfaction. The findings also reveal that perceived product quality mediates the influence of user manual quality on customer satisfaction. Practical implications: This study reveals that providing a high-quality user manual should be an essential element of product management and development strategies. The findings also highlight the need for companies that particularly sell complex products with long product life cycles must invest in providing high-quality user manuals. This will enhance perceived product quality and in turn customer satisfaction. Originality/value: Although some prior studies address user manuals in the relevant literature these studies did not examine the elements of user manual quality and their impact on consumers’ perceptions of the product quality and their satisfaction evaluations in a research model. This paper attempts to fill this gap in the literature. In addition the authors found two major dimensions of user manual quality as content-related elements and representational/format-related elements of the user manual. © 2021 Elsevier B.V. All rights reserved.
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    Master Thesis
    The Impact of Consumer Law on Consumers’ Buying Behaviours
    (2019) Soyer, Mert; Gök, Osman
    Çalışmanın amacı, nitel ve nicel araştırmalar ile hukuk ve tüketici davranışları arasındaki sıkı ilişkiyi göstermek, tüketicilerin tüketiciyi koruyan hukuki güvencelerden ne düzeyde haberdar olduklarını, sahip oldukları haklardan ne kadar yararlandıklarını gözler önüne sermektir.
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    Doctoral Thesis
    Pazarlama yenilikçiliği, öncülleri ve firma performansına etkisi
    (2023) Saran, Sevgi; Gök, Osman
    Pazarlama yenilikçiliği, pazarlama yönetimi literatüründe yeni gelişen bir kavramdır. Pazarlama yenilikçiliğinin öncülleri hakkında sayılı araştırma vardır. Bu araştırma şu soruları cevaplamaya çalışmaktadır: (1) Pazarlama yenilikçiliğinin öncülleri nelerdir ve hangi öncüller pazarlama departmanının pazarlama yenilikçiliğini olumlu yönde arttırır? (2) Pazarlama yenilikçiliği, firma performansını nasıl etkiler? (3) Pazarlama yenilikçiliği nasıl ölçülebilir? Bu konuları araştırmak için, Türkiye'nin en büyük 1000 endüstri firmalarında çalışan 30 pazarlama müdürü ile yarı yapılandırılmış mülakatlar yapılmıştır ve Türkiye'nin en büyük 1000 endüstri firmalarına ait 50 adet firma faaliyet raporları doküman analizi yöntemi ile incelenmiştir. Mülakat çıktıları göstermiştir ki soyut kaynaklardan insan kaynakları, somut kaynaklardan ise finansal kaynaklar beraber olarak pazarlama yenilikçiliğinin öncülleri olup, firmanın pazarlama yenilikçiliğini diğer kaynaklardan daha çok arttırmaktadır. Dinamik pazarlama yeteneklerinden, adapte olma yetenekleri ve inovasyon yetenekleri firmanın pazarlama yenilikçiliğini arttırmaktadır. Firmanın öğrenme yeteneklerinden ise, bilgi kazanımı ve bilginin yorumunun pazarlama yenilikçiliğini diğer iki yetenekten (bilgi dağılımı ve organizasyonun hafızası) daha çok arttırdığını pazarlama müdürleri söylemiştir. Araştırmanın literatüre bir diğer yeni katkısı ise hem teknolojik odaklı hem müşteri odaklı olan firmalarda pazarlama yenilikçiliği hızlanmaktadır. Bu araştırmaya göre, dijitalleşmenin pazarlama yenilikçiliğine ve firma performansına olan etkisi az olmaktadır veya hiç olmamaktadır. Pazarlama çevikliği ve pazarlama yaratıcılığı, pazarlama yenilikçiliğini olumlu etkileyip hızlandırmaktadır. Dış faktörlerden, rekabet, pazarlama yenilikçiliğini en çok arttırırken; devletin politikaları ise pazarlama yenilikçiliğine karşı olumsuz bir bariyer yapmaktadır. Pazarlama müdürlerine göre, pazarlama yenilikçiliği, firma performansını olumlu etkiler ve pazarlama yenilikçiliği en etkili olarak karlılık, müşteri memnuniyeti ve müşteri sadakati, inovasyon performansı ve ROI'ye (yatırım getirisi) kriterlerinin tümüne bakarak ölçülebilir. Ek olarak, NVivo'da yapılan tematik analiz sonuçlarına göre bu araştırmada 6 konu ortaya çıkmıştır: (1) ürün yenilikçiliği, (2) müşteri odaklılık, (3) yenilikçilik performansı, (4) müşteri memnuniyeti ve müşteri sadakati, (5) ürün performansı, (6) teknolojik yenilikçilik. Mülakatları ve firma faaliyet raporlarını analiz sonucunda ise 6 adet ortak konu bulunmuştur: (1) yönetim, (2) yatırım, (3) dijital, (4) müşteri, (5) kaynaklar, (6) bilgi. Anahtar Kelimeler: Pazarlama, İnovasyon, Pazarlama Yenilikçiliği, Firma Performansı