Mohammed, Türkan Cansu

Profile URL

https://gcris.yasar.edu.tr/handle/123456789/12941

Job Title

Araş.Gör.

Main Affiliation

01.01.10.01. İç Mimarlık ve Çevre Tasarımı Bölümü

Status

Former Staff

Sustainable Development Goals

SDG data is not available

This researcher does not have a Scopus ID.

This researcher does not have a WoS ID.

Scholarly Output

1

Articles

0

Views / Downloads

0/0

Supervised MSc Theses

1

Supervised PhD Theses

0

WoS Citation Count

0

Scopus Citation Count

0

Patents

0

Projects

0

WoS Citations per Publication

0.00

Scopus Citations per Publication

0.00

Open Access Source

0

Supervised Theses

1

Journals data is not available

Scopus Quartile Distribution

Quartile distribution chart data is not available

Competency Cloud

GCRIS Competency Cloud

Scholarly Output Search Results

Now showing 1 - 1 of 1

Mekanda markanın rengi: İzmir'de global kahve mağazası zincirlerinin ticari alanlarında renk tasarımı ve marka kimliği
(2020) Mohammed, Türkan Cansu; Yılmaz, Ahenk
The growing coffee culture in daily life motivates global coffee brands to create desirable environment for their customers. Coffee shops are now more than just coffee- selling venues, they have become businesses that offer their customers an experience that has to differentiate from others. Within this context, this thesis explores the usage of colours in coffee shop interiors with the construction of brand identity through the cases of global coffee chains in İzmir, Turkey. The colours used in the interior design of coffee shops have a significant impact on the experience of the spaces, and the use of specific colour schemes that promote brand recognition and enhance customer perception is effective in providing the customer with a similar and reliable environment in the coffee chains. This thesis aims to elaborate the practices of colour usage in retail interiors and the relation with brand identity by analysing coffee shop interiors. The study based on questionnaires and visual brand analysis, the questionnaire focuses on customer habits and preferences in coffee shop environment and examines the relation between colour usage and brand identity. The results of the study display the importance of the relation between brand identity and interior colour choices of global coffee brands. The outcomes provide a better understanding and a guidance for designers, entrepreneurs and brand developers on colour and brand relation in coffee shop interiors.