Çetiner, Burak
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Araş.Gör.
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01.01.06.03. Lojistik Yönetimi Bölümü
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Sustainable Development Goals
1NO POVERTY
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2ZERO HUNGER
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3GOOD HEALTH AND WELL-BEING
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4QUALITY EDUCATION
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5GENDER EQUALITY
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6CLEAN WATER AND SANITATION
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7AFFORDABLE AND CLEAN ENERGY
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8DECENT WORK AND ECONOMIC GROWTH
1
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9INDUSTRY, INNOVATION AND INFRASTRUCTURE
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10REDUCED INEQUALITIES
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11SUSTAINABLE CITIES AND COMMUNITIES
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12RESPONSIBLE CONSUMPTION AND PRODUCTION
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13CLIMATE ACTION
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14LIFE BELOW WATER
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15LIFE ON LAND
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16PEACE, JUSTICE AND STRONG INSTITUTIONS
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17PARTNERSHIPS FOR THE GOALS
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WoS Citation Count
3
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9
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WoS Citations per Publication
0.33
Scopus Citations per Publication
1.00
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3
Supervised Theses
1
| Journal | Count |
|---|---|
| International Case Studies in Food Tourism | 2 |
| Anadolu Üniversitesi Sosyal Bilimler Dergisi | 1 |
| 22nd International Symposium for Production Research ISPR 2022 | 1 |
| International Symposium for Production Research ISPR2021 | 1 |
| Journal of the Turkish Operations Management (JTOM) | 1 |
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9 results
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Book Part EXPLORING THE FOOD TOURISM EXPERIENCES OF POP CULTURE-THEMED RESTAURANTS(Taylor and Francis, 2025) Burak Çetiner; Ateş Gül Ergun; Aylin Çalışkan; Nour Afiouni; Çetiner, Burak; Afiouni, Nour; Çalışkan, Aylin; Ergun, Ateş GülBased on the case study analysis students should be able to: obtain a better understanding of the processes behind designing and conceptualizing a theme restaurant, determine the crucial aspects that play a role in creation of an immersive dining experience, understand the role of social media utilization influencer partnerships and promoting through events in marketing of themed restaurants, discuss how to incorporate different various dietary options and the restaurant’s theme into the menu to offer an inclusive and immersive dining experience, and recognize the importance of adhering to legal regulations and cultural norms in restaurant marketing. © 2025 Elsevier B.V. All rights reserved.Conference Object Citation - WoS: 2Citation - Scopus: 2Logistics Service Quality of Online Shopping Websites During Covid-19 Pandemic(Springer Science and Business Media Deutschland GmbH, 2022) Remziye Ilayda Gezer; Hasancan Erduran; Alper Kayıhan; Burak Çetiner; Pervin Ersoy; Kayıhan, Alper; Çetiner, Burak; Gezer, İlayda; Ersoy, Pervin; Erduran, Hasancan; N.M. Durakbasa , M.G. GençyılmazSince the day first case was reported in Wuhan Covid-19 pandemic has been greatly transforming our lives as well as our economic activities. Due to the lockdowns many businesses closed their doors forever while some others experienced unpredictable growth. Online retail is among the areas that has seen the greatest growth. Understanding the elements that contribute to success and survival of companies during the pandemic era and utilizing these elements to improve service quality crucial for any business. It is no secret that logistics operations also played and still plays a big role in mitigating the damage dealt by the pandemic. Therefore logistics service quality is as important as the overall service quality. In this study the service quality elements that play a role in success are discussed. Then the online retailers operating in Turkey are evaluated on the basis of these service quality elements. For this study a survey was conducted with 160 participants and the data gathered was then analyzed with regression analysis. The results indicate that logistics service quality (LSQ) physical distribution service quality (PDSQ) and response to costumer (RTC) elements play a significant role in ensuring survival and even success of companies during the pandemic. © 2022 Elsevier B.V. All rights reserved.Conference Object Citation - Scopus: 2Parcel Delivery Service Quality Assessment(Springer Science and Business Media Deutschland GmbH, 2021) Belgin Aldatmaz; Candan Sever; Boran Pehriz; Aylin Çalışkan; Burak Çetiner; Çetiner, Burak; Sever, Candan; Pehriz, Boran; Çalışkan, Aylin; Aldatmaz, Belgin; N.M. Durakbasa , M.G. GençyılmazThe parcel delivery industry has been struggling both structurally and operationally with the increase in internet shopping the development of technology and changing consumer needs. In order to ensure the satisfaction of both commercial and individual customers and to gain profit by maintaining their competitive position companies operating in the parcel delivery industry have to evaluate the current status of their services and identify the areas that need improvement. In this study it is aimed to evaluate the current industry position by measuring service quality levels of each parcel delivery company operating in Turkey and determine the parcel service quality attributes that are needed to be improved. SERVQUAL method was used in order to evaluate the current service quality levels. After a KANO model was developed to identify the service quality attributes that are needed to be improved. © 2020 Elsevier B.V. All rights reserved.Article Pokemon Go Oyuncularının Mikroişlemleri Kullanarak Oyun İçi Satın Alma Niyetlerini Etkileyen Motivasyonları(2025) Aylin Caliskan; Burak Çetiner; Caliskan, Aylin; Çetiner, BurakSon on yılda oyun endüstrisi tek seferlik ücret ve abonelik tabanlı gelir modellerinden mikroişlemlere sahip freemium oyunlara doğru bir dönüşüme uğramıştır. Ancak oyun tabanını mikroişlemlerle boğmak oyuncuların hayal kırıklığına uğramasına işlemlere diğer oyuncalara ve hatta oyun geliştiricilerine karşı direnç göstermesine sebep olabilme potansiyeline sahiptir. Oyuncuların sanal ürün satın almalarının ardındaki motivasyonları anlamak oyun geliştiricilerinin tekliflerini kişiselleştirmeleri ve satışları artırarak iş sürdürülebilirliğini sağlamaları için çok önemlidir. Bu keşifsel çalışma mikroişlemleri kullanarak Pokemon GO oyuncularının oyun içi satın alma niyetlerini etkileyen motivasyonları anlamayı amaçlamaktadır. Amaca yönelik olarak İzmir Türkiye’de Pokemon GO Topluluk Günü etkinliğine katılan 28 Pokemon GO oyuncusu ile yarı yapılandırılmış görüşmeler yapılmıştır. Toplanan veriler tümdengelimli içerik analizi yöntemiyle analiz edilmiştir. Sonuçlar birçok motivasyonun diğer oyunlarlaa benzer olmasına rağmen Pokemon GO'nun benzersiz oyun tarzının oyun/tasarım amacı uyumsuzluğu fiziksel erişim kıtlık keyif beklentisi ve mekansal yakınlık/uzak erişim gibi yeni motivasyonlar ortaya çıkardığını ortaya koymuştur. Ek olarak tüketim değeri teorisinin bileşenlerinin oyun içi satın alma kararlarında önemli bir rol oynadığı bulunmuştur. Kaçırma Korkusu (FOMO) da önemli bir faktör olarak tanımlanmış ve birçok oyuncunun deneyimleri etkinlikleri veya özel Pokemon'ları kaçırmamak için satın almalar yaptığı ortaya konmuştur. Bu araştırma artırılmış gerçeklik oyununun oyuncu tabanının mikroişlemlerle ilgili motivasyonlarını inceleyen ilk araştırma olup oyuncu davranışı ve satın alma niyetleri hakkında yeni içgörüler sunmaktadır.Conference Object Evaluation of Retailer Performance in Turkey(Springer Science and Business Media Deutschland GmbH, 2023) Nazlı Serra Erkanlı; Özge Hacıoğlu; Hamdi Batuğ Sütcü; Abdullah Sincar; Egehan Solak; Burak Çetiner; Esra Ekinci; Çetiner, Burak; Sincar, Abdullah; Ekinci, Esra; Erkanlı, Nazlı Serra; Solak, Egehan; Hacıoğlu, Özge; Sütcü, Hamdi Batuğ; N.M. Durakbasa , M.G. GençyılmazThe retail industry is a large service platform where national and international manufacturers bring their products to consumers. Today the retail sector both bricks-and-mortar and online is developing and adapting to the changing needs of the customers. Depending on the changing demand patterns of the customers one can notice that key success criteria of the sector transform as well. Rapid adaptation to changing requirements of the retail sector is necessary in order to survive in the increased competition and to increase the market share among the other companies. In order to analyze the sector in Turkey retail brands that are selected from the largest 500 companies of Turkey (Capital 500 list) were examined using the relevant success criteria. Key success factors have been chosen from the existing literature about the retail sector. Firstly retailing was examined in a theoretical framework to better undersand the elements that define the sector alongside technological capabilities of the sector. Additionally the effects of Covid-19 on e-retailing were also evaluated with the purpose of determining the changes forced upon the sector by the pandemic. In the light of the findings the emerging companies observed changes and directional shifts and the size of the competition in Turkish retailing sector are discussed. Success criteria were chosen from the existing literature and were weighted in accordance with importance ranks obtained through content analysis. Considering success criteria DEA analysis has been carried out and the efficiency level of the companies has been evaluated. © 2023 Elsevier B.V. All rights reserved.Article Citation - WoS: 1Citation - Scopus: 5The Role of Culture in Environmental Sustainability(ALEXANDRU IOAN CUZA UNIV PRESS FAC GEOGRAPHY & GEOLOGY, 2021) Burak Cetiner; Meltem Ince Yenilmez; Çetiner, Burak; Yenilmez, Meltem InceCulture's importance is becoming a critical issue in our society. This is because such positions must be clearly defined for sustainable development to become a reality. The society appears to be having some difficulties right now. These factors include urbanization and climate change. The way these issues are solved will have a significant impact on society's future. This paper will examine literature to study the connection or relationship that exists between the built environment sustainable development and culture to describe the subject matter of this research. The importance of culture the built environment and sustainability will be highlighted in this section. Relevant and valid articles that demonstrate how culture is crucial in any sustainable environment or community will be the emphasis. The literature study explains how culture has a greater impact on societal development in both social and economic terms. Culture plays an important influence in long-term development. In other words it is a critical component of the process. This is because it oversees assisting people in forming relationships and cultivating the proper attitude in the society in which they live. Sustainable development is an important idea and role in every culture and society. This is due to the fact that it has been discovered to have a good impact on every aspect of an embedded civilization. This paper will attempt to provide a comprehensive examination of culture and its contributions to environmental and sustainability issues. Culture will be considered as a fundamental component of any sustainable environment as well as a component of the environmental economic and social implications of sustainable development.Master Thesis Pokemon GO oyuncularının mikroişlem kullanarak oyun içi satın alma niyetlerini etkileyen faktörlerin belirlenmesi(2023) Çetiner, Burak; Çalışkan, AylinOver the decades, advancements in technology totally transformed gaming industry and video games. Modern world's gaming devices have a come a long way since the introduction of their analog ancestors. Video games also transformed, pushed and pulled by consoles' and computers' techinal requirements until they took the shape they are today. Today, as a surprise to many, the main medium of gaming is mobile devices that we take to everywhere with us instead of the technologically superior gaming consoles and computers. With this new gaming medium, came the new monetization method, microtransactions. Since their initial introduction to the industry, microtransactions have been a great revenue generator for the game developers. Their success ensured the continuity of this practice but at the cost of player dissatisfaction, government interceptions to protect vulnerable groups, and many more issues. Regardless of the voices raised against them, microtransactions are still going strong as a great revenue generator which means there people out there purchasing virtual items using these microtransactions. Understanding what makes gamers spend money on these microtransactions is crucial for the parties involving in this process for different reasons. Player motivations toward in-game purchases are an area where many scholars conducted their researches. This thesis aims to further contribute to this area by focusing on a popular mobile game called Pokemon GO and revealing Pokemon GO player's motivations for in-game purchases and their perceptions towards the game which features a considerable amount of microtransactions. Pokemon GO was selected as the focus of this thesis due to its unique gameplay style and the potential to uncover player motivations which might not exists in other games. In order to better understand player motivations for making in game purchases and player perceptions towards the game a qualitative research method was adopted. Judgemental sampling technique was utilized to select the participants best fit to answer these questions. In the first stage of data analysis, descriptive analysis was employed to explain players' perceptions towards the game. Then, in the second part of the data analysis, deductive content analysis was conducted on the data collected via semi-structııred interview. Motivations found were then compared with the literature for categorization and drawing conclusions. According to describtive analysis results, Pokemon GO players' perceptions toward the game, other players that make in-game purchases, and microtrasaction featured in the game differ from gamers playing other games. Deductive content analysis results revealed six motivation categories and a total of thirty-nine motivations under the main theme of motivations. These motivations help in understanding the factors driving Pokemon GO players to make in-game purchases.Article Performance Measurement in Cargo Distribution Center A Case Study(2022) Pervin Ersoy; Burak Çetiner; Çetiner, Burak; Ersoy, PervinCargo transportation is a key element for an effective and properly functioning logistics chain. Due to the role it plays in overall logistics chain performance it is important for cargo firms to be at their peak level in terms of provided service quality and implementation. Continuous performance evaluation is critical for diagnosing and preventing any problems that might disrupt the firms’ ability to keep providing their services and further prevent customer dissatisfaction. Therefore the aim of this paper is identifying the problems that cause the performance of Company X’s distribution center located in City A to stay below desired levels which consequently lead to customer dissatisfaction and to offer a feasible solution for the identified problems. In order to identify underlying problems performances of two distribution centers located in different cities are compared and improvements for worker performance workload distribution and processes are suggested.Book Part HISTORAUNTS AND CULINARY HERITAGE(Taylor and Francis, 2025) Ateş Gül Ergun; Nour Afiouni; Burak Çetiner; Çetiner, Burak; Afiouni, Nour; Ergun, Ateş GülBased on the case study analysis and further discussion students are expected to gain following objectives: define and learn historaunts while creating new promotional features for them, become acquainted with various culinary cultures and be able to identify how history and gastronomy intertwined, discuss experiential sensory and gustative marketing and how they can be performed in food tourism from a business perspective, and implement marketing and tourism sector knowledge in creating social media post for historaunts. © 2025 Elsevier B.V. All rights reserved.
