Hizmet sektöründe ilişki pazarlaması: Butik oteller ve 5 yıldızlı oteller üzerine karşılaştırmalı bir araştırma / Relationship marketing in service industry: A comparative research upon boutique hotels and five star hotels

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2006

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BAŞAK KARAKAŞ

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Yaşar Üniversitesi / YÜKSEK LİSANS

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