A Method Implementation in the Intermedia Agenda-Setting Theory Research: The Case of Hurriyet Online and Twitter

Abstract

Understanding the relationship between the mainstream media and social networks in a correct and healthy way has become increasingly important today. Therefore knowing and practicing the scientific methods that will comprehend and test this relationship in the best and the most sound way is a serious need as well. Therefore by borrowing a model from a previous research from the USA this article describes the method of a validity and reliability tested work designed to understand the relationship between Hurriyet Online and Twitter agendas. Thus the aim is to make the methods used across the world better understood in Turkey. The implementation of these methods will undoubtedly make a great contribution to the agenda-setting literature in Turkey and will strengthen the work done in this area.