Stratejik oryantasyonlar ve firma performansı ilişkisi: Literatür gelişimi üzerine kavramsal bir çalışma
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Date
2009
Authors
Lütfihak ALPKAN
Cagri Bulut
Cengiz Yilmaz
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Open Access Color
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Abstract
Bu çalışma stratejik yönetim alanındaki strateji-kültür-performans ilişkilerini inceleyen saha çalışmalarının bütünleşmeye başladığı bir yeni çalışma alanı olan stratejik oryantasyonlar literatürünün gelişimini firma performansına etkilerini ve gelecek yönelimini bir bütün halinde sunmaktadır. Yazarlar birden fazla stratejik oryantasyonun en az bir performans kriteri üzerine etkilerinin araştırıldığı saha çalışmalarını analiz ederek literatürde adı geçen tüm stratejik oryantasyonları bir bütün halde sentezleyerek sunmuşlardır. Ayrıca yazarlar stratejik oryantasyonların yenilik türlerine etkileri bakımından bir tipoloji ileri sürerek hem araştırmacılar hem de uygulamacılar için önemli önerilerde bulunmuşlardır.
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