The effects of Turkish teens over family purchase of various products
| dc.contributor.author | Rıdvan KARALAR | |
| dc.contributor.author | Elif ASLAN | |
| dc.contributor.author | Karalar, Rıdvan | |
| dc.contributor.author | Aslan, Elif | |
| dc.date.accessioned | 2025-10-22T16:06:45Z | |
| dc.date.issued | 2011 | |
| dc.description.abstract | Bu çalışmanın amacı ergenlerin aile satın alım kararlarına olan etkilerini incelemektir. 25 adet ürün ya da mal nispi risk ya da fiyatları temel alınmak sureti ile 5 ana gruba bölünmüştür. Buna ilave olarak bu çalışma satın alma sürecini 3 aşamadan (ihtiyacın belirlenmesi araştırılması ve satın alınması) oluştuğunu varsaymıştır. Cevaplandırılmak istenen soru: Her bir mal gurubunun satın alınması sürecinde ergen bu sürece ilgili ürün grup merkezinde ne kadar katkı yapmakta ya da bu sürece ne kadar etki etmektedir? Bunun için Eskişehir ilinde 821 lise öğrencisi üzerinde anket çalışması yapılmıştır. Bu anketlere uygulanan analizler ekseninde ergenler kendilerine yönelik ürünlere (gerek düşük risk/fiyat gerekse de yüksek risk/fiyat) ait karar verme aşamalarının tümünde temel karar verici durumundadırlar. Aile kullanımına yönelik ürünlerin satın alınması sürecinde ise ergenler seçici oldukları bulunmuştur. Örneğin ergenler aile kullanımına yönelik teknolojik ürünlerin (televizyon ev sinema sistemi DVD oynatıcısı ve kamera gibi) satın alınması aşamalarında aktif rol oynamaktadırlar. Bunun aksine ergenler aile tüketimine yönelik bazı ürünlerin (örneğin deterjan çamaşır makinesi sabun gibi) satın alınması sürecinde etkili değildirler. | |
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| dc.identifier.issn | 2587-005X | |
| dc.identifier.uri | https://gcris.yasar.edu.tr/handle/123456789/11255 | |
| dc.identifier.uri | https://search.trdizin.gov.tr/en/yayin/detay/118787 | |
| dc.language.iso | Türkçe | |
| dc.relation.ispartof | Dumlupınar Üniversitesi Sosyal Bilimler Dergisi | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.source | Dumlupınar Üniversitesi Sosyal Bilimler Dergisi | |
| dc.subject | İşletme-İktisat | |
| dc.subject | İşletme | |
| dc.subject | İktisat | |
| dc.title | The effects of Turkish teens over family purchase of various products | |
| dc.type | Article | |
| dc.type | Article | |
| dspace.entity.type | Publication | |
| gdc.coar.type | text::journal::journal article | |
| gdc.description.department | ||
| gdc.description.departmenttemp | [Karalar, Rıdvan] Yaşar Üniversitesi, Sosyal Bilimler Enstitüsü, İzmir, Türkiye; [Aslan, Elif] Anadolu Üniversitesi, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü, Eskişehir, Türkiye | |
| gdc.description.endpage | 162 | |
| gdc.description.issue | 29 | |
| gdc.description.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | |
| gdc.description.startpage | 149 | |
| gdc.description.volume | 0 | |
| gdc.identifier.trdizinid | 118787 | |
| gdc.index.type | TR-Dizin | |
| oaire.citation.endPage | 162 | |
| oaire.citation.startPage | 149 | |
| publicationissue.issueNumber | 29 | |
| publicationvolume.volumeNumber | 0 | |
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