Güven ve Medya: Covid-19 Pandemi İletişiminde Beş Büyük Faktör Kişilik Özelliklerinin Yansıması
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Date
2022
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Marmara Univ, FAC Communication
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Abstract
Pandemi süreci genel olarak büyük ölçüde kafa karışıklığı istikrarsızlık yanlış bilgilendirme ve yetersiz planlama gibi sebeplerle tedirginlik yaratan bir süreçtir. Bu çalışma kapsamında COVID-19 pandemisi sırasında sağlık iletişimi sürecinde bireylerin kişilik özelliklerinin bilgiyi arama sürecinde ve gerekli önlemleri almada etkili olduğu varsayımından ve bireysel farklılıkların ilişkilendirilip ilişkilendirilemeyeceği sorusundan yola çıkılmıştır. Çalışma kapsamında Türk halkına yönelik COVID-19 salgını iletişiminin beş büyük kişilik özelliği çerçevesinde bireylerin bilgi alma tercihleri güven duydukları kaynaklar arasındaki ilişkileri Büyük-5 faktörlerine dayalı bireysel farklılıklarını ne şekilde etkilediğini ölçmek amaçlanmıştır. Bu nitel çalışma öncelikle Türk halkının COVID-19 algısında bilgi arama davranışını ve medyadan gelen haberlerin etkisini araştırmayı amaçlamaktadır. İkinci olarak da COVID-19 pandemi iletişimi ile ilgili bilgi edinme tercihlerinde güvendikleri medya kaynakları arasındaki ilişkileri nasıl etkilediğinin ölçülmesi amaçlanmıştır. Ankete katılan bireylerden sorumluluk kişilik özelliğine sahip olanlarda bireylerin sağlık profesyonellerine ve bağımsız sağlık kuruluşlarına güveni en yüksek saptanırken devlet kurumlarına yönelik COVID-19 mesaj içeriklerinde güven düşük bulunmuştur.
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Keywords
İletişim, TRUST, Covid-19, Personality Traits, Big Five, Pandemic Communication, Personality Traits, pandemi i̇letişimi, İletişim, Communication. Mass media, Pandemic Communication, trust, Trust, güven, P87-96, Big Five, pandemic communication, covid-19, big five, personality traits, Covid-19, beş büyük, kişilik özellikleri
Fields of Science
05 social sciences, 0508 media and communications, 0501 psychology and cognitive sciences
Citation
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Türkiye İletişim Araştırmaları Dergisi
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