PAYLAŞIM EKONOMİSİ: AIRBNB ÖRNEĞİ
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Date
2018
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Abstract
Günümüzde paylaşım kültürü internetin sağladığı imkânlar ile hızlı bir değişim geçirmiş ve geçmişte yakın çevre ile sınırlanan paylaşım anlayışı çevrimiçi platformlar ve mobil uygulamaların gelişmesi ile yerini yabancılarla paylaşıma bırakmıştır. Paylaşım ekonomisi, atıl duran mal veya hizmetlerin paylaşım yoluyla ekonomik olarak değerlendirilmesi anlamına gelmektedir. Değişen tüketici davranışları ile birlikte tüketicilerin sahiplikten çok tecrübe odaklı tüketime yönelmesi hizmet sektörünü paylaşım ekonomisi paydaşlarından biri konumuna getirmiştir. Geniş hacimli paylaşım ekonomisinin etkileri tartışılırken, birçok alana hızla yayılmakta ve özellikle turizm alanının farklı kollarında ön plana çıkmaktadır. Paylaşım ekonomisi ve turizmi ortak paydada buluşturan Airbnb platformu, arz ve talebi oluşturan tarafların konum zaman ücret ve turist ile ev sahibinin itibarının uygun şekilde eşleşmesini sağlayan bir aracı rolündedir. Bu çalışma keşfedici araştırma türlerinde sıklıkla kullanılan bir araştırma tekniği olan nitel araştırma yöntemi uygulanarak Airbnb resmi web sitesinden (www.airbnb.com.tr) veri toplanmış ve toplanan bu veriler içerik analizine tabi tutulmuştur. Bu çalışma Airbnb Türkiye kapasitesini iller bazında ortaya çıkarmak ve çıkan sonucu paylaşım ekonomisi yaklaşımı ile açıklayarak Türkiye nezdinde değerlendirmelerde bulunmaktadır.
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ORCID
Keywords
Otelcilik- Konaklama- Spor ve Turizm-İktisat, Otelcilik, Konaklama, Spor Ve Turizm, İktisat
Fields of Science
0508 media and communications, 0502 economics and business, 05 social sciences
Citation
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OpenCitations Citation Count
3
Source
ISGUC The Journal of Industrial Relations and Human Resources
Volume
20
Issue
2
Start Page
25
End Page
38
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