TÜRK YAZILI BASININDA KURUMSAL SOSYAL SORUMLULUĞUN TEMSİLİ
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Date
2018
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Abstract
Günümüz işletmeleri varlıklarını yeni bir dünya düzeninde sürdürmektedir. Bu düzen bir işletmenin paydaşlarını faaliyetleri hakkında etkili bir şekilde bilgilendirmesini kurumsal sosyal sorumluluk (KSS) proje ve programlarının yaşama geçirilmesini ve medyanın da KSS üzerine haber içeriği üreterek sağlıklı bir kamusal alanın oluşumuna aracılık etmesini gerekli kılmaktadır. İstatiksel verilere göre KSS son yirmi yıldır medya kuruluşlarının dikkatini çeken konular arasındadır. Medyanın konuya olan ilgisi açık bir gerçek olmakla birlikte gazetecilerin ürettiği özgün içerikle duyurum ya da kurumsal reklam amaçlı içeriği ve oranlarını belirlemek güçtür. Bu çalışmada Türk medyasının KSS odaklı haber içeriğini analiz etme amacıyla haber metinleri incelenmekte birbiriyle karşılaştırılmakta ve elde edilen verilerden hareketle KSS’nin medyadaki temsiliyle ilgili genellemelere gidilmektedir. Araştırmada Türkiye’nin önde gelen ana akım gazetelerinden Hürriyet referans gazetesi olarak seçilmiş gazetenin 2015 yılına ait KSS haberleri niceliksel ve niteliksel olarak analiz edilmiştir.
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İletişim-Halkla İlişkiler, Halkla İlişkiler, İletişim
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Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Volume
6
Issue
2
Start Page
899
End Page
928
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