Dijital Aktivizmde Ünlüler: Ahbap Platformu Üzerine Bir Değerlendirme
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Date
2019
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Volume Title
Publisher
Istanbul Univ, FAC Communication
Open Access Color
GOLD
Green Open Access
No
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No
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Abstract
Ünlüler aktivist bir amaçla eşleştirilerek sahip oldukları geniş kitlelere seslenmegücüyle toplumda farkındalık yaratma harekete geçirme sağlayarak aktivist birkimlik edinebilmektedir. Bu betimleyici çalışma, ünlülerin aktivist kimliklerinisosyal medya hesaplarına yansıtarak geniş kitlelere ulaşabildikleri temelinedayanmaktadır. Çalışmanın amacı, ünlülerin aktivist çalışmalarını aktivistkimliklerini kendi sosyal medya hesaplarına yansıtmalarını ve oluşturulan özelplatformları incelemektir. Araştırmada aktivist bir sanatçı olarak değerlendirilenHaluk Levent’in resmi Twitter hesabı ve Ahbap Platformu ekseninde amaçsalörneklem yöntemiyle incelenmektedir. Örneklemin seçiminde Haluk Levent’inyardımsever ünlü kimliğiyle giderek artan popülerliğine bağlı olarak Twitter’daartan erişim kitlesi etkili olmuştur. İçerik analizi tekniğinden yararlanılan analiz 15.10.2018-15.12.2018 olarak sınırlandırılmıştır. Araştırma sonucunda HalukLevent’in resmi Twitter hesabında yer alan tweetlerin büyük oranda kendihesabından gönderildiği, retweetlerin çoğunluğunun Ahbap Platformu’ndanolduğu görülmektedir. Bu bağlamda dernek gönüllülerinin çalışmalarınıöne çıkardığı ve ünlü kimliğiyle dernek çalışmalarını eşleştirmeye çalıştığısöylenebilmektedir. Twitter gönderilerinde yüksek oranda görsellerdenyararlanılmaktadır. Farklı toplumsal konulardaki paylaşımlar arasında en yüksekoranda gönderinin ‘Sağlık’ konusunda olduğu görülmektedir. Gönderilerdekimetin tonununsa hem aktivizme yönelik hem de aktivizm dışı içeriklerdeçoğunlukla samimidir. Ünlü aktivizmi modeline göre Twitter’da ‘Sözcü’kategorisinde ünlü aktivizmi gerçekleştirdiği saptanmıştır.
Description
Keywords
İletişim-Sosyal Çalışma-Siyasi Bilimler-Sosyoloji, Twitter, Digital Activism, Celebrity Activism, Sosyal Çalışma, İletişim, Sosyoloji, Celebrity Activism on Social Media, Siyasi Bilimler, Social Media Activism, Digital activism;celebrity activism;social media activism;celebrity activism on social media;Twitter, Dijital aktivizm;ünlü aktivizmi;sosyal medya aktivizmi;sosyal medyada ünlü aktivizmi;T
Fields of Science
0508 media and communications, 0502 economics and business, 05 social sciences
Citation
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Connectist: Istanbul University Journal of Communication Sciences
Volume
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Issue
56
Start Page
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End Page
117
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