ENTRY MODE TO WESTERN BALKANS: AN IMPLEMENTATION IN ALBANIA AND KOSOVO MARKETS1
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Date
2016
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Bu çalışmanın amacı Türkiye ve Batı Balkanlar arasındaki ticaret ilişkilerinin özelliklerini anlamak ve Türkiye ile Batı Balkan ülkeleri arasında en çok tercih edilen giriş şekillerini tespit etmektir. Çalışmada incelenen başlıca giriş şekilleri şunlardır: ihracat doğrudan yabancı yatırım ortak girişim lisanslama ve franchising. Türkiye ve Batı Balkanlar arasındaki ticaret ilişkilerini analiz etmek için Türkiye'den Arnavutluk'tan ve Kosova'dan birer firma araştırmaya dahil edilmiştir. Hâlihazırda ticaret ilişkileri bulunan bu firmaların seçiminde kolayda örnekleme yöntemi kullanılmıştır. Veri toplama yöntemi olarak yapılandırılmış online görüşme tekniği kullanılmıştır ve her firmadan iki çalışan ile online görüşme yapılmıştır. Bulgulara göre, Türkiye ile Arnavutluk ve Kosova arasında en çok tercih edilen giriş şekli ihracattır. İhracat dışında çoğunlukla ortak girişim franchising ve lisans anlaşmaları tercih edilmektedir
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Uluslararası İlişkiler
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Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Volume
13
Issue
33
Start Page
258
End Page
275
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