HIZLI MODA MARKALARINDA ÇEVİK VE ESNEK TEDARİK ZİNCİRİ YÖNETİMİ
| dc.contributor.author | Melis T KARACASULU | |
| dc.contributor.author | Aylin Caliskan | |
| dc.contributor.author | Yucel Ozturkoglu | |
| dc.contributor.author | Caliskan, Aylin | |
| dc.contributor.author | Ozturkoglu, Yucel | |
| dc.contributor.author | Karacasulu, Melis T | |
| dc.date.accessioned | 2025-10-22T16:06:18Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | Yoğun bir rekabetin yaşandığı iş dünyasında firmalar sürekliliklerini sağlamak için tedarik zinciri yönetimi kavramına oldukça fazla önem vermeye başlamışlardır. Bu süreçte zincir üyelerinin tek bir işletme gibi hareket edebilmesi neticesinde maliyetler azalmakta belirsizlikler ortadan kalkmakta ve işletmelerin rekabet güçleri artmaktadır. Son dönemlerde moda ve hazır giyim sanayinin yapısı mevcut sezonlara ara sezonlar ekleyerek müşteriye daha çeşitli seçenekler sunmayı hedefleyen hızlı moda kavramına doğru yönelmektedir. Bu yolla müşteriye daha düşük fiyatlar sunulmakta satış miktarları kar ve marka bilinirliği artmaktadır. Bu çalışmada hızlı moda sektöründe uygulanmak üzere tedarik zincirinin çeviklik ve esneklik boyutlarıyla firma performansı arasındaki ilişkiyi ortaya koyan bir model geliştirilmiş ve modelde yer alan hipotezler çoklu regresyon analizi ile test edilmiştir. | |
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| dc.identifier.issn | 1304-4796 | |
| dc.identifier.issn | 2146-2844 | |
| dc.identifier.uri | https://gcris.yasar.edu.tr/handle/123456789/11063 | |
| dc.identifier.uri | https://search.trdizin.gov.tr/en/yayin/detay/216447 | |
| dc.language.iso | Türkçe | |
| dc.relation.ispartof | Celal Bayar Üniversitesi Sosyal Bilimler Dergisi | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.source | Celal Bayar Üniversitesi Sosyal Bilimler Dergisi | |
| dc.subject | İşletme-Endüstri Mühendisliği | |
| dc.subject | İşletme | |
| dc.subject | Endüstri Mühendisliği | |
| dc.title | HIZLI MODA MARKALARINDA ÇEVİK VE ESNEK TEDARİK ZİNCİRİ YÖNETİMİ | |
| dc.type | Article | |
| dc.type | Article | |
| dspace.entity.type | Publication | |
| gdc.author.id | 0000-0002-9569-8178 | |
| gdc.author.id | 0000-0002-2658-2761 | |
| gdc.coar.type | text::journal::journal article | |
| gdc.description.department | ||
| gdc.description.departmenttemp | [Karacasulu, Melis T] Boş; [Caliskan, Aylin; Ozturkoglu, Yucel] Yaşar Üniversitesi, İşletme Fakültesi, Uluslararası Lojistik Yönetim, İzmir, Türkiye | |
| gdc.description.endpage | 73 | |
| gdc.description.issue | 4 | |
| gdc.description.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | |
| gdc.description.startpage | 49 | |
| gdc.description.volume | 14 | |
| gdc.identifier.trdizinid | 216447 | |
| gdc.index.type | TR-Dizin | |
| gdc.virtual.author | Çalişkan, Aylin | |
| gdc.virtual.author | Öztürkoğlu, Yücel | |
| oaire.citation.endPage | 73 | |
| oaire.citation.startPage | 49 | |
| publicationissue.issueNumber | 4 | |
| publicationvolume.volumeNumber | 14 | |
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