İğneci, Metehan

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https://gcris.yasar.edu.tr/handle/123456789/11979
Name Variants
Job Title
Araş.Gör.
Email Address
Main Affiliation
01.01.06.02. İşletme Bölümü
Status
Former Staff
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Scopus Author ID
56941830000
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Sustainable Development Goals

NO POVERTY1
NO POVERTY
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Research Products
ZERO HUNGER2
ZERO HUNGER
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GOOD HEALTH AND WELL-BEING3
GOOD HEALTH AND WELL-BEING
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QUALITY EDUCATION4
QUALITY EDUCATION
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GENDER EQUALITY5
GENDER EQUALITY
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CLEAN WATER AND SANITATION6
CLEAN WATER AND SANITATION
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AFFORDABLE AND CLEAN ENERGY7
AFFORDABLE AND CLEAN ENERGY
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DECENT WORK AND ECONOMIC GROWTH8
DECENT WORK AND ECONOMIC GROWTH
1
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INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
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REDUCED INEQUALITIES10
REDUCED INEQUALITIES
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SUSTAINABLE CITIES AND COMMUNITIES11
SUSTAINABLE CITIES AND COMMUNITIES
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RESPONSIBLE CONSUMPTION AND PRODUCTION12
RESPONSIBLE CONSUMPTION AND PRODUCTION
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CLIMATE ACTION13
CLIMATE ACTION
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LIFE BELOW WATER14
LIFE BELOW WATER
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LIFE ON LAND15
LIFE ON LAND
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PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
0
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PARTNERSHIPS FOR THE GOALS17
PARTNERSHIPS FOR THE GOALS
1
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3

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Supervised MSc Theses

1

Supervised PhD Theses

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WoS Citation Count

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Scopus Citation Count

2

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WoS Citations per Publication

0.00

Scopus Citations per Publication

0.67

Open Access Source

0

Supervised Theses

1

JournalCount
Emerging Trends and Innovation in Sports Marketing and Management in Asia1
Marketing Management in Turkey1
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  • Thumbnail Image
    Master Thesis
    Psikolojik bağlılık ve değişkenlerinin desteklenen kulüplerin lisanslı ürünleri üzerindeki etkisi: Galatasaray SK üzerine bir çalışma
    (2014) İğneci, Metehan; Bulut, Çağrı
    Futbol dünyanın en popüler sporu olmakla birlikte her geçen gün daha fazla globalleşmekte ve ekonomik açıdan değişen ve yükselen bir trend göstermektedir. Ancak her ne kadar ekonomik boyutu oldukça önem taşısa da futbolun akciğerini taraftarlar olduğunu söylemek yanlış olmayacaktır. Bu tez çalışması psikolojik bağlılık ve değişkenlerinin klüplerin lisanslı ürünleri üzerindeki etkisini Türkiye'nin büyük klüplerinden Galatasaray üzerinden ölçmeyi hedeflemektedir. Önerilen hipotezlerin ölçülmesi amacıyla 627 Galatasaray taraftarına bir anket uygulanmıştır. Bu anket araştırması sonucunda psikolojik bağlılık ve değişkenlerinden özdeşleştirme, psikolojik sadakat ve bilgi ile müşteri tatmini, müşteri tavsiyesi ve marka bağlılığı arasındaki ilişkiler ortaya konulmuştur. Anahtar Kelimeler: Spor Pazarlaması, Spor Yönetimi, Marka Bağlılığı, Tüketici Davranışları, Psikolojik Bağlılık
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    Book Part
    The Asian sports market: Should it be revisited by Turkish football clubs?
    (IGI Global, 2015) Metehan Igneci; Emel Kursunluoglu Yarimoglu; Igneci, Metehan; Yarimoglu, Emel Kursunluoglu
    Football is considered the most spectated sport in the world. It cannot be considered as a mere entertainment of ninety minutes but instead it is an industry that connects many in one body. Due to difficult financial regulations and fierce competitiveness Turkey as a well-established but re-emerging football country should create new routes to enhance their markets and find new financial supports. In order to achieve sustainable development and compete with the other big clubs of Europe the football environment in Turkey should position itself globally and expand its operations. This chapter aims to adapt the entry strategies in global marketing to sports marketing. It reveals new marketing implementations for Turkish football clubs in Asian sports markets by defining the entry strategies of global markets and giving insights into the existing implementations of both Turkish clubs and other clubs in Asia. © 2015 Elsevier B.V. All rights reserved.
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    Book Part
    Citation - Scopus: 2
    From bazaars to digital environment: A short history of marketing in the Turkish context
    (Emerald Group Publishing Ltd., 2018) Eda Aylin Genc; Metehan Igneci; Igneci, Metehan; Genc, Eda Aylin
    The introduction of consumer products can be traced back to the invention of the wheel and after the first invention humankind discovered that what can be consumable is marketable. Therefore it is safe to suggest that the development of marketing in thought and practice has always been handin-hand with the evolution of humankind. Modern Turkey or Anatolia one of the cradles of civilisation located in the Fertile Crescent or in other words Old Mesopotamia has always been the centre of trade and marketing. As an emerging economy Turkey has a lot to combine the ways of western practices with market dynamics unique to her whereas authors find the development of marketing practices in Turkey exceptionally interesting. Therefore this chapter aims to provide an insight and a brief history regarding the development of the Turkish marketing context throughout the years. We believe that this contribution will be helpful to those who are interested in the development of marketing in an emerging economy in an academic fashion as well as for those who are attracted to follow the footprints of the modern era's business environment. © 2023 Elsevier B.V. All rights reserved.