Altin, Hüseyin Ozan
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Araş.Gör.
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Main Affiliation
01.01.06.02. İşletme Bölümü
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Current Staff
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Sustainable Development Goals
1NO POVERTY
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2ZERO HUNGER
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3GOOD HEALTH AND WELL-BEING
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4QUALITY EDUCATION
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5GENDER EQUALITY
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6CLEAN WATER AND SANITATION
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7AFFORDABLE AND CLEAN ENERGY
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8DECENT WORK AND ECONOMIC GROWTH
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9INDUSTRY, INNOVATION AND INFRASTRUCTURE
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10REDUCED INEQUALITIES
1
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11SUSTAINABLE CITIES AND COMMUNITIES
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12RESPONSIBLE CONSUMPTION AND PRODUCTION
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13CLIMATE ACTION
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14LIFE BELOW WATER
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15LIFE ON LAND
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16PEACE, JUSTICE AND STRONG INSTITUTIONS
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17PARTNERSHIPS FOR THE GOALS
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Scholarly Output
7
Articles
4
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0/0
Supervised MSc Theses
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WoS Citation Count
0
Scopus Citation Count
2
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WoS Citations per Publication
0.00
Scopus Citations per Publication
0.29
Open Access Source
4
Supervised Theses
0
| Journal | Count |
|---|---|
| Ege Akademik Bakis (Ege Academic Review) | 2 |
| Alanya Akademik Bakış | 1 |
| Encyclopedia of Tourism Management and Marketing: Volume 1-4 | 1 |
| Encyclopedia of Tourism Management and Marketing: Volumes 1-4 | 1 |
| The Routledge Handbook of Business Events | 1 |
Current Page: 1 / 2
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7 results
Scholarly Output Search Results
Now showing 1 - 7 of 7
Book Part Citation - Scopus: 1The role of convention visitor bureaus in business events(Taylor and Francis, 2018) Ige Pirnar; Ozan Altin; Altin, Hüseyin Ozan; Pirnar, Ige[No abstract available]Book Part Social Marketing(Edward Elgar Publishing Ltd., 2022) Ige Pirnar; Ozan Altin; Altin, Hüseyin Ozan; Pirnar, İge[No abstract available]Article International Immigrant Entrepreneurship in Tourism Industry: A Comprehensive Literature Review(2024) Ige Pirnar; HÜSEYIN OZAN ALTIN; Altın, Hüseyın Ozan; Pirnar, IgeImmigrant entrepreneurship is particularly important for tourism destinations that create innovative ethnic and new-to-the-market tourism products and offerings since the international immigrant entrepreneurs’ culture values and traditions are novel to the country they operate in. Hence the purpose of this study is to systematically examine the current literature on tourism immigrant entrepreneurship and present related study areas. The findings of the study revealed that there are only 102 articles in the literature related to immigrant entrepreneurship in the tourism industry which highlights a gap in the literature. Most of the studies are concentrated in the general tourism field rather than specific sectors of the industry like travel or F&B. Methodologies of the articles show that most of the studies utilize qualitative research techniques mainly comparative case studies and in-depth interviews. Number of quantitative studies is quite low and most of them are empirical. From a managerial point of view the lack of studies in these areas is proof that there is a niche market for immigrant entrepreneurship in tourism sector which can easily be filled by practitioners. Especially in countries such as Turkey Italy and Greece practitioners will significantly benefit from the findings of this study.Article Vitality of Strategic Museum Management: An Application from Turkish Museums(2022) Ige Pirnar; Nesrin ADA; HÜSEYIN OZAN ALTIN; Altın, Hüseyın Ozan; Pirnar, Ige; Ada, NesrinCollecting protecting and presenting a diverse range of objects can be considered as one of the main purposes of the museums. Similar to many other non-profit organizations management aspect of museums is often ignored or overlooked up until the beginning of 21st century. However with the innovative managerial practices impact of globalization and inter-connected entertainment sector forced the museums to integrate strategic management practices into their operations. Within this context study aims to discover the managerial perspective of the visited-oriented museums in Turkey and explore whether they are embracing or employing strategic management principles or not. To achieve this aim 12 semi-structured in-depth interviews were conducted with the museum managers. Results highlights the contemporary administrative structures of Turkish museums which yields valuable information. Numerous managerial implications and future recommendations are provided for the effective management of museums.Book Part Citation - Scopus: 1Destination Branding(Edward Elgar Publishing Ltd., 2022) Ozan Altin; Ige Pirnar; Altin, Hüseyin Ozan; Pirnar, İge[No abstract available]Article A Research on the Investigation of Turkish Consumers’ Purchase Intentions in the Context of Omni-Channel Shops and Unified Theory of Acceptance and Use of Technology (Utaut-2)(Mesut Dogan, 2024) Deniz, A. Cüneyd; Altin, Hüseyin Ozan; Pirnar, İgeThe particular aim of this paper is to examine the motivational factors underlying Turkish consumers' behavior during the process of their purchasing from omnichannel shops, with a deeper and broader perspective on the current role of technology. The Quantitative research method was used to achieve the adopted research objective. A total of 456 respondents shared their actions regarding their last purchase in the 12 months prior to data collection in Turkey. The hypothesis analysis part of this article suggests that the following elements have a favourable impact on purchasing behaviour: perceived trust, innovation, pricing value, and purchase intention. According to the study's findings, Turkish omni-channel shoppers value the ability to receive advertising messages through the technological devices they use, compare products and prices with these devices, and thus expect personalised campaigns to complete their purchases and track post-sale deliveries.Article Utilization of Strategic Marketing in Nonprofit Sector - Evidence from Turkish Nonprofit Organizations(Ege Univ, FAC Economics & Admin Sciences, 2022) Ige Pirnar; Nesrin ADA; HÜSEYIN OZAN ALTIN; Altin, Huseyin Ozan; Pirnar, Ige; Ada, NesrinMarketing has always been an important research topic for researchers and practitioners where it often focuses on the private sector and commercial businesses marketing of non-profit organizations is gaining more importance recently. The reason is non-profit organizations are competing with each other in order to attract new volunteers allure financial donors and build up their reputation. To achieve these aforementioned objectives strategic marketing is an invaluable concept that can be utilized by non-profit organizations to differentiate themselves from their competitors. Within this context aim of this paper is analyze how non-profit organizations in Aegean Region in Turkey incorporate strategic marketing aspects into their organization’s marketing plans. To achieve this aim semi-structured in-depth interviews were conducted with the chair boards managers and marketing managers of non-profit organizations located in Aegean Region in Turkey. Overall 6 in-depth interviews were conducted. Result of the study revealed that non-profit organizations in this study are aware of the strategic marketing concept and utilize some of its aspects in their marketing activities albeit not deliberately. Findings also indicate that internal situational analyses are widely used while planning marketing activities but not external ones. Numerous suggestions and managerial implications are provided for better utilizations of strategic marketing concept. Limitations and future recommendations are mentioned.
