Doğan, Hande

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Destinasyon yönetimi örgütlerinde sosyal medya uygulamaları: İzmir destinasyon örneği
(2013) Doğan, Hande; Pırnar, İge
In relation with the growing use of the internet on a global basis, exist structures which show rapid development. Among these is the notion of social media, in close ties with many disciplines. Social media answers to the social needs of large groups from all cultures and standings, due to the large network it covers. With the new developing communication platforms and the fact that these platforms can be used by being internalized by many disciplines increases the importance of social media. Tourism is one of the fields in which social media is used most intensively. Within the tourism industry, due to the tourism resources and attractions they possess, there are many destination with similar characterictics. In order to stand out from within similar destinations and to become the location of choice, destination management is of great importance. In this context, Destination Managament Organisations (DMOs) and the social media applications they use in destination marketing stand out. This study based on literature review within headings of social media and destination management and interviews with authorized people from different Destination Management Organizations which are operating in Izmir. Keywords: Social Media, Destination Management, Destination Management Organizations, Tourism

Doğan, Hande

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