Browsing by Author "Caliskan, Aylin"

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Citation - WoS: 2
Citation - Scopus: 3
A mixed method for determination of cut-off dates in liner shipping
(ROUTLEDGE JOURNALS TAYLOR & FRANCIS LTD, 2024) Aylin Caliskan; Yesim Deniz Ozkan-Ozen; Nazlican Chase; Caliskan, Aylin; Ozkan-Ozen, Yesim Deniz; Chase, Nazlican
Operating with fixed schedules requires coordinating and cooperating with many actors in liner shipping. Therefore liner operators announce predetermined cut-off dates for each voyage for Sippers to perform cargo-related transactions and send their documents. The shippers complain that the cut-off times are primarily for the operator's benefit and create a very tight time. However the operators have trouble that the shippers cannot fulfill the necessary instructions and documents on time. From this point of view this study aims to offer optimized cut-off determination for liner services and employs a mixed-method approach to evaluate the cut-off process of liner operators. Firstly a qualitative study was conducted to obtain factors affecting cut-off date determination. Second the factors affecting cut-off dates were analyzed with the fuzzy Total Interpretive Structural Modelling (TISM) method. Third a step-by-step shipping process from booking to the vessel's departure was developed. Moreover the simulation method was applied with actual data to offer alternative schedules for a liner operator for its two liner services. The results show that even using only the two strongest driving factors determined in the TISM process (TEU capacity of the vessel and number of port calls) improves the cut-off determination simulation performance results by 20%.
AKILLI LİMAN DÖNÜŞÜMÜNDE ZORLUKLARIN YORUMLAYICI YAPISAL MODELLEME İLE DEĞERLENDİRİLMESİ
(2020) Aylin Caliskan; Caliskan, Aylin
Endüstri 4.0 değer yaratan ağlar oluşturmak adına üretim tesislerini hizmet sistemlerini vetedarik zincirlerini entegre eden köklü değişiklikler yaratan yeni bir teknolojik devrimdir.Otomasyon üretim teknolojileri ve veri değişimi alanlarında yeni bir eğilim olan Endüstri 4.0’ınnesnelerin interneti yapay zeka veri yönetimi ve siber fiziksel sistemler gibi temelunsurlarının liman ve terminallerde de operasyon süreçlerini ve elleçlenen yük miktarınıetkileyeceği belirtilmektedir. Literatür her ne kadar Endüstri 4.0 için farkındalık yaratma rehberolma ve önemini tartışma konusunda zengin olsa da limancılık sektörü özelinde endüstri 4.0tartışmaları eksiktir. Bu çalışmanın amacı akıllı liman dönüşümünde muhtemel zorluklarıderlemek ve uzman görüşleri neticesinde bu zorluklar arasındaki ilişkiyi Yorumlayıcı YapısalModelleme yöntemi ile analiz ederek hiyerarşik bir model oluşturmaktır. Oluşturulan hiyerarşikilişkiler modeline göre akıllı liman olma sürecinde yaşanan en önemli zorluklar Endüstri 4.0hakkında bilgi eksiklikleri ve personel kaynaklı sıkıntılardır.
Citation - WoS: 16
Citation - Scopus: 16
An assessment of port and shipping line relationships: the value of relationship marketing
(Routledge info@tandf.co.uk, 2020) Aylin Çalışkan; Soner Esmer; Caliskan, Aylin; Esmer, Soner
Intense competition and continuously changing variables in macro and micro environments compel ports to reinvent themselves and seek ways to gain a competitive advantage. One way to do so is to obtain and retain loyal customers by creating strong bonds and customer satisfaction. This study examined relationship marketing as a tool for developing and sustaining relationships in port businesses. The aim was to investigate if it is worth investing in and conducting a relationship marketing strategy in the port industry specifically for affiliations between container terminals and shipping lines by measuring the effects on customer relationship performance indicators. The findings indicate that ports can achieve positive impacts on customer loyalty satisfaction and word-of-mouth promotion by using social structural and financial relationship marketing tactics. © 2020 Elsevier B.V. All rights reserved.
Analysis of Value Creation Disclosures in Logistics Industry: Evidence From Integrated Reports
(University of Tehran College of Farabi, 2023) Bengu Yardımcı; Aylin Çalışkan; Yardimci, Bengu; Caliskan, Aylin
This study aimed to determine reporting compliance by measuring the extent to which Integrated Reporting Framework content element is linked to value creation. The sample of the logistics industry study was gathered from Integrated Reporting Examples Database. Sentence-by-sentence content analysis was conducted on 11 integrated reports of logistics companies using a multi-weighted scoring tool and an Integrated Reporting Value Creation Checklist (IRVC) based on the literature and the International Integrated Reporting Council (IIRC) Integrated Reporting (IR) framework. Additionally descriptive statistics were performed for subtitles of IRVC Value Creation Scores and the Integrated Report Specific Feature Scores. In the end IR content disclosures of logistics companies were presented. The scoring results of the Content Analysis were interpreted in terms of each content element and each company scores. Additionally descriptive statistics were applied for IRVC scores. The findings indicated that content items were highly aligned with value creation links with the highest scores being determined in "business model"and the lowest scores in "performance""outlook"and "risks and opportunities."In addition it has been observed that there are noticeable differences among the company value creation scores in the current practice. © 2023 Elsevier B.V. All rights reserved.
Citation - Scopus: 35
Applying the Right Relationship Marketing Strategy through Big Five Personality Traits
(Routledge aabs@uw.edu, 2019) Aylin Çalışkan; Caliskan, Aylin
In this study Structural Equation Modeling was utilized in an exploratory manner to answer the following questions: (1) Can relationship marketing practices be predicted by Big Five personality traits? (2) If yes which type of personality trait has an effect on which type of relationship marketing practice? The findings show that all relationship marketing (RM) preferences can be predicted by personality traits of customers. Agreeableness and extroversion personality traits are the only predictors that explained all RM practices significantly. Conscientiousness had a great impact on financial and structural RM practice preferences while higher degree of openness to experiences explained financial and social RM. Customers with higher scores in emotional stability who displayed higher levels of trust and calmness only explained financial RM preferences. © 2019 Elsevier B.V. All rights reserved.
Barriers Challenging Social Gastronomy Entrepreneurs
(Edward Elgar Publishing Ltd., 2025) Caliskan, Aylin; Pirnar, Ige; Celebi, Duygu
Citation - Scopus: 6
Can market indicators forecast the port throughput?
(Inderscience Publishers, 2019) Aylin Çalışkan; Burcu Karaöz; Caliskan, Aylin; Karaöz, Burcu
The main aim of this study is to forecast the likelihood of increasing or decreasing port throughput from month to month with determined market indicators as input variables. Additionally the other aim is to determine whether artificial neural network (ANN) and support vector machines (SVM) algorithms are capable of accurately predicting the movement of port throughput. To this aim Turkish ports were chosen as research environment. The monthly average exchange rates of US dollar euro and gold (compared to Turkish lira) and crude oil prices were used as market indicators in the prediction models. The experimental results reveal that the model with specific market indicators successfully forecasts the direction of movement on port throughput with accuracy rate of 90.9% in ANN and accuracy rate of 84.6% in SVM. The model developed in the research may help managers to develop short-term logistics plans in operational processes and may help researchers in terms of adapting the model to other research areas. © 2020 Elsevier B.V. All rights reserved.
Citation - WoS: 6
Can market indicators forecast the port throughput?
(INDERSCIENCE ENTERPRISES LTD, 2019) Aylin Caliskan; Burcu Karaoz; Caliskan, Aylin; Karaoz, Burcu
The main aim of this study is to forecast the likelihood of increasing or decreasing port throughput from month to month with determined market indicators as input variables. Additionally the other aim is to determine whether artificial neural network (ANN) and support vector machines (SVM) algorithms are capable of accurately predicting the movement of port throughput. To this aim Turkish ports were chosen as research environment. The monthly average exchange rates of US dollar euro and gold (compared to Turkish lira) and crude oil prices were used as market indicators in the prediction models. The experimental results reveal that the model with specific market indicators successfully forecasts the direction of movement on port throughput with accuracy rate of 90.9% in ANN and accuracy rate of 84.6% in SVM. The model developed in the research may help managers to develop short-term logistics plans in operational processes and may help researchers in terms of adapting the model to other research areas.
Citation - WoS: 1
Citation - Scopus: 1
Consumers' perceived benefits barriers and opportunities on technology driven fashion marketing
(EMERALD GROUP PUBLISHING LTD, 2025) Aylin Caliskan; Ates Gul Ergun; Caliskan, Aylin; Ergun, Ates Gul
PurposeThis study aims to account for the perceived benefits that emerging technologies in the fashion industry offer barriers which are obstacles that impede the adoption of these technologies and opportunities for the practitioners to decrease the barriers and increase the perceived benefits of emerging technologies as means (i.e. metaverse artificial intelligence and augmented reality) in the fashion industry by exploring consumers' values perceptions experiences and attitudes toward these technologies in fashion marketing.Design/methodology/approachThe study adopts a theoretical framework combining means-end chain theory and Schwartz's value theory to examine how individual values shape consumers' responses to emerging technologies in fashion. In the research semistructured interviews were conducted with 29 individuals in Turkiye with diverse demographic and attitudinal backgrounds and the data was analyzed using thematic analysis.FindingsThe findings reveal that consumers perceive emerging technologies in the fashion industry as beneficial for their convenience efficiency and innovative features which are consequently associated with their hedonistic self-directional and stimulative values. In contrast perceived barriers were mainly linked to intangible apprehensions such as personal psychological societal cultural and privacy-related concerns. These were categorized as barriers triggering consumers' values such as security universalism conformity benevolence and tradition. Based on these perceived benefits and barriers opportunities for professionals were also obtained. Consumers tended to express cooperative suggestions which would increase the level of perceived benefits while decreasing the perceived personal risks.Originality/valueThis study presents a value-based interpretive framework that explains consumer responses to fashion technologies by linking concrete technological features to underlying personal values. Additionally the paper's findings contribute to the industry's well-coordinated broadly examined and actionable opportunities which are crucial for market insights for fashion professionals.
Cut-Off Optimization in Liner Shipping: A Case Study
(Springer Science and Business Media Deutschland GmbH, 2023) Ayca Bingul; Nazlican Gozacan; Aylin Çalışkan; Caliskan, Aylin; Bingul, Ayca; Chase, Nazlican; N.M. Durakbasa , M.G. Gençyılmaz
This study aims to optimize the cut-off dates in liner shipping to speed up the shipping process and allow customers to send their goods on time. This study contributes to the literature by assisting in determining the cut-off optimization in the liner shipping problem. Many explanatory variables have a positive effect resulting in the uncertainty of cut-off optimization in shipping. However there are apparent differences in cut-off dates across the shipping regions studied worldwide. The Arena Simulation Software was used to conduct this research. A flowchart was generated in line with the information provided by a liner operator to minimize all process times including the waiting time of the ship in port to estimate the best cut-off date for all processes. Then OptQuest an extension of the Arena software was used to optimize the simulation scenarios. © 2024 Elsevier B.V. All rights reserved.
DENİZ TAŞIMACILIĞINDA BROKER SEÇİMİ KARARINI ETKİLEYEN KRİTER SKORLARININ BELİRLENMESİ VE ALTERNATİFLERİN DEĞERLENDİRİLMESİ
(2016) Aylin Caliskan; Yucel Ozturkoglu; Caliskan, Aylin; Ozturkoglu, Yucel
Her geçen gün ağırlaşan rekabet koşulları yüzünden gerek hizmet sektörü gerekse üretici firmalar faaliyetlerini ana ve yan alan olmak üzere ikiye ayırmaya başlamışlardır. Ana faaliyetler firmaların rakiplerine göre üstün ve farklı değerler yaratmak için yatırımlarını yoğunlaştırdıkları alanlardır. Yan faaliyetler ise firmaların dışardan ek destek aldığı alanlar olarak tanımlanabilir. Dış ticarette faaliyet gösteren üreticiler ve taşımacılık hizmeti sunan işletmeler temel alanları üretim ve taşımacılık hizmetlerine odaklanırken destekleyici tamamlayıcı ve kolaylaştırıcı hizmetler için aracılardan yardım almaktadırlar. Deniz taşımacılığında aracılar gemi sahibi veya işletmesiyle yük sahibi veya yük temsilcisi arasında köprü işlevi gören kişilerdir. Bu aracılara gemi acenteleri forvarder işletmeleri ve brokerler örnek gösterilebilir. Bu çalışmanın amacı deniz taşımacılığı alanında faaliyet gösteren broker seçiminde kullanılan kriterlerin belirlenmesi ve bu kriterlerin ağırlıklarının tespit edilmesidir. Çalışmanın metodolojisinde Çok Kriterli Karar Verme (ÇKKV) yöntemlerinden biri olan Bulanık TOPSIS yöntemi ile uzman görüşü alınarak her bir kriterin ağırlıkları ve önem dereceleri hesaplanmıştır. Son olarak ise yine ÇKKV yöntemlerinden biri olan VIKOR yöntemi ile brokerlik hizmetine ihtiyaç duyan bir firmanın satın alacağı brokerlik hizmeti için en uygun alternatif şirketlerin sıralanması yapılmıştır.
Citation - WoS: 33
Citation - Scopus: 38
Determinants of organic wine consumption behavior from the perspective of the theory of planned behavior
(Emerald Group Holdings Ltd., 2020) Aylin Çalışkan; Duygu Çelebi; Ige Pirnar; Caliskan, Aylin; Pirnar, Ige; Celebi, Duygu
Purpose: Focusing only on the characteristics of the wine and the type of production is insufficient to give a holistic idea on consumer’s organic wine consumption behavior. Therefore this study aims to examine the impact of attitude perceived behavioral organic wine consumption theory of planned behavior (TPB) control and subjective norms on organic wine consumption intention and behavior. Design/methodology/approach: Drawing on the TPB a theoretical model was developed and tested by partial least squares structural equation modeling method. The sample of the research consists of 304 participants from the vineyards in Izmir/Turkey. Findings: The main result of this study reveals that the theoretical model belonging to the TPB is also valid in the case of organic wine consumption behavior. Specifically research results indicate that attitude has the strongest direct impact on intention and indirect impact on organic wine consumption behavior while perceived behavioral control has the least impact. Originality/value: Prediction of organic wine consumption behavior from the perspective of the TPB presents the originality of this paper. © 2021 Elsevier B.V. All rights reserved.
Citation - WoS: 49
Citation - Scopus: 82
Digital transformation of traditional marketing business model in new industry era
(EMERALD GROUP PUBLISHING LTD, 2021) Aylin Caliskan; Yesim Deniz Ozkan Ozen; Yucel Ozturkoglu; Caliskan, Aylin; Ozturkoglu, Yucel; Özkan Özen, Yeşim Deniz
Purpose Impact of the digitalization on the production and service sector is a highly popular topic in these days and especially new business models receive increasingly more attention. Under the light of digitalization the Fourth Industrial Revolution so-called Industry 4.0 and its impacts on all kinds of process is a promising topic in the academia and also beneficial for the practitioners. Since there are arguments from scholars that Industry 4.0 has an important and shaping effect on marketing the concept of 7P's in marketing should be incorporated in Industry 4.0 elements. From this point of view this study focuses on developing the understanding of 7P's based on contemporary perspectives of Industry 4.0. Design/methodology/approach In order to do that different criteria related to integration of Industry 4.0 and marketing practices under each marketing-mix element are presented and one of the multi-criteria decision-making (MCDM) methods the best-worst method (BWM) is used to prioritize the criteria for future implications. Findings Results indicated that product process and physical evidence are the most affected marketing-mix factors by considering Industry 4.0. managerial implications which were also presented based on the numerical results. Originality/value An in-depth analysis of literature review related to Industry 4.0 revealed that changing and developing technologies are examined in detail mostly around a production perspective. In order to fulfill the gap in the knowledge this study focuses on the examination of impacts of Industry 4.0 on the marketing-mix strategy. To the best of the authors' knowledge this is the first study which merges Industry 4.0 with the marketing mix.
Citation - WoS: 9
Citation - Scopus: 12
Does it really worth investing in relationship marketing for a port business?
(Elsevier Ltd, 2019) Aylin Çalışkan; Soner Esmer; Caliskan, Aylin; Esmer, Soner
Container terminals have been facing intense competition and continuously changing environment due to some forces such as strategic alliances privatization overlapping hinterlands and global terminal operators. To justify high investment and operation costs and to achieve profitability container terminals must attain satisfactory cargo volumes. Practically physical investments and cooperation among ports are current ways that ports struggle with new forces in the container transportation market. In addition customer loyalty is an important asset for a port to ensure adequate flows. This study investigated the impacts of relationship marketing tactics on container terminals’ financial and non-financial performance indicators. The data was collected from 24 container terminals located in Turkey (134 responses) and analyzed through multilevel structural equation modeling. Based on the results our core conclusion is that the more a port implements relational marketing tactics the higher the quality of the relationship with the customer which then returns to it as the performance of the customer relationship and consequently the financial performance. © 2020 Elsevier B.V. All rights reserved.
HIZLI MODA MARKALARINDA ÇEVİK VE ESNEK TEDARİK ZİNCİRİ YÖNETİMİ
(2016) Melis T KARACASULU; Aylin Caliskan; Yucel Ozturkoglu; Caliskan, Aylin; Ozturkoglu, Yucel; Karacasulu, Melis T
Yoğun bir rekabetin yaşandığı iş dünyasında firmalar sürekliliklerini sağlamak için tedarik zinciri yönetimi kavramına oldukça fazla önem vermeye başlamışlardır. Bu süreçte zincir üyelerinin tek bir işletme gibi hareket edebilmesi neticesinde maliyetler azalmakta belirsizlikler ortadan kalkmakta ve işletmelerin rekabet güçleri artmaktadır. Son dönemlerde moda ve hazır giyim sanayinin yapısı mevcut sezonlara ara sezonlar ekleyerek müşteriye daha çeşitli seçenekler sunmayı hedefleyen hızlı moda kavramına doğru yönelmektedir. Bu yolla müşteriye daha düşük fiyatlar sunulmakta satış miktarları kar ve marka bilinirliği artmaktadır. Bu çalışmada hızlı moda sektöründe uygulanmak üzere tedarik zincirinin çeviklik ve esneklik boyutlarıyla firma performansı arasındaki ilişkiyi ortaya koyan bir model geliştirilmiş ve modelde yer alan hipotezler çoklu regresyon analizi ile test edilmiştir.
Citation - WoS: 12
Citation - Scopus: 16
Investigating the effects of barriers and challenges on Logistics 4.0 in the era of evolving digital technology
(Emerald Publishing, 2025) Aylin Çalışkan; Sanem Eryilmaz; Yucel Yilmaz Ozturkoglu; Caliskan, Aylin; Ozturkoglu, Yucel; Eryilmaz, Sanem
Purpose: This study aims to reveal and prioritize the main barriers and challenges in front of the Logistics 4.0 transformation which is the extension of Industry 4.0. Also this study presents a roadmap for a company operating in developing countries to reduce and eliminate challenges and hurdles for each link in their supply chain. Design/methodology/approach: A two-stage methodology was used in this study. First a detailed literature review was conducted to identify the barriers to innovations compatible with Industry 4.0. Hence barriers have been identified including nine from the literature review. The best–worst method (BWM) is then used to determine these barriers’ weights and order of importance. To implement BWM two-stage e-surveys are applied to experts. Findings: The “Managerial and Economic Challenges” dimension is the most important and “Regulatory and social challenges” is the least essential dimension among the main dimension. Moreover financial constraints or capitals are the most critical barriers among the sub-barriers. This study gives the reader a comprehensive insight into how detected barriers affect digitalization performance. Therefore this framework is a roadmap designed with a holistic view to guide manufacturers logistics parties and even policy and decision-makers. Originality/value: Theoretically and empirically identifies the potential barriers and challenges in the digital transformation of logistics is already missing at the desired level. From this point of view to the best of the authors’ knowledge this study is the first research that determines barriers based on the Logistics 4.0 model with an industrial perspective. One of the most important limitations of this study is that a total of nine dimensions were examined under only three basic barriers. Different alternatives can be identified for future studies. © 2025 Elsevier B.V. All rights reserved.
KAHVE SEKTÖRÜ MOBİL SADAKAT UYGULAMALARINDA KULLANICI ODAKLI KRİTERLERİN BELİRLENMESİ VE DEĞERLENDİRİLMESİ
(2025) Aylin Caliskan; Hakan Gökdağ; Caliskan, Aylin; Gökdağ, Hakan
Son dönemde tüketicilerin ilgisini çekecek ve kullanımını teşvik edecek müşteri memnuniyetinin artırılmasına ve sadakatinin sağlanmasına destek olarak satın alma sıklığını artıracak markalara özel mobil uygulamalar geliştirilmektedir. Bu çalışmada perakende kahve sektöründeki markaların kullanıcı memnuniyeti ve sadakatine etki eden mobil uygulamaların başarısında rol oynayan kriterlerin belirlenmesi ve karar vericiler ile söz konusu kriterlerin önem düzeylerinin ağırlıklandırılması amaçlanmıştır. Çalışma kapsamında yüz yüze anket uygulaması ile toplanan veriler SWARA yöntemi ile değerlendirilmiş ve analizler gerçekleştirilmiştir. Elde edilen sonuçlar karar vericilerin mobil sadakat uygulamalarını kullanmaları konusunda en büyük motivasyonlarının “puan kazanımları” ve “kullanıcıya özel avantajlar sunulması” olduğunu göstermektedir. Önem düzeyi en düşük kriter ise “Mağaza konum bilgilerine erişim” olarak belirlenmiştir.
KONTEYNER HATLARININ FİNANSAL PERFORMANSLARININ OPERASYONEL NİTELİKLER ÜZERİNDEN DEĞERLENDİRİLMESİ
(2020) Aylin Caliskan; Yucel Ozturkoglu; Caliskan, Aylin; Ozturkoglu, Yucel
Taşımacılık özellikle konteyner taşımacılığı diğer lojistik aktivitelerine kıyasla oldukça önemli bir yere sahiptir.Yoğun rekabet ortamı yüksek maliyet ve karlılığın azalması sebebiyle konteyner taşımacılığı yapan firmalar rakiplerine göre farklı stratejiler geliştirmeye mecbur kalmıştır. Özellikle son yıllarda konteyner hatlarıçözümü stratejik birleşmelerde ve gemi paylaşımlarında aranmaktadır. Ancak bu çözümler navlun oranlarınınve operasyon içeriklerinin birbirine benzer hale gelmesine yol açmıştır. Bu çalışmanın amacı farklılaşma imkânıtanımaya konu olabilecek konteyner taşımacılığı operasyonlarının ve operasyon sürecinin konteynerhatlarının finansal performansına etkilerini incelemektir. Bu amaç doğrultusunda hem Türkiye’de bulunanhem de tüm dünyada faaliyet gösteren uluslararası 104 konteyner hattı acentesi temsilcilerinden verilertoplanmış ve kısmi en küçük kareler yol analizi yöntemi uygulanmıştır. Analizler sonucunda finansalperformans üzerinde en büyük ve anlamlı etkinin operasyon sürecine en düşük ve anlamlı etkinin ise temeloperasyonlara ait olduğu görülmüştür.
Liman Sektörü Özelinde İlişkisel Pazarlama Uygulamaları
(2017) Soner Esmer; Aylin Caliskan; Caliskan, Aylin; Esmer, Soner
Yoğun rekabet homojen hizmetler teknolojik gelişmeler ve müşterilerin ihtiyaç istek ve beklentilerindeki değişmeler liman işletmeleri üzerindeki değişmeye yönelik olan baskıyı artırmaktadır. Bu durumlarda limanların rekabetçi avantaj elde edebilmesi için ilişkisel pazarlama stratejisinin önemi ortaya çıkmaktadır. İlişkisel pazarlama özellikle rakipler arasında hizmet ve fiyatlarında benzerlik olduğunda farklılık yaratıcı değer katmaktadır. Bu çalışmada Türkiye'deki limanların ilişkisel pazarlama faaliyetleri keşfedilmiştir. İlişkisel pazarlamanın temel odağı özel müşterilerle güçlü ilişkiler kurmak olduğu için cevap aranmaya çalışılan ana soru \"Limanlar özel müşterileriyle ilişkilerini nasıl geliştirir ve sürdürür?\" dür. 32 liman pazarlama müdürüne açık uçlu sorular sorulmuş ve cevaplar içerik analiziyle incelenmiştir
Citation - Scopus: 2
Linking Container Shipping Company Service Attributes to Shipper Satisfaction and Loyalty
(Springer Science and Business Media Deutschland GmbH, 2020) Gülümser Gür; Ecem Ervansel; Ege Taylan Er; Aylin Çalışkan; Yucel Yilmaz Ozturkoglu; Gür, Gülümser; Er, Ege Taylan; Caliskan, Aylin; Ozturkoglu, Yucel; Ervansel, Ecem; N.M. Durakbasa , M.N. Osman Zahid , R. Abd. Aziz , A.R. Yusoff , N. Mat Yahya , F. Abdul Aziz , M. Yazid Abu , M.G. Gençyilmaz
In container shipping industry due to the strategic alliances and vessel sharing the services given to the customers have become the same each other. High competition remains but differentiation among carriers now totally depends on understanding customers and getting their loyalties. Therefore the aim of this study is to find how and which service attributes of a container shipping company affect the shipper satisfaction and loyalty. Additionally because there are thousands of shippers with different characteristics such as product organizational structure trade region and capacity in this study it is also aimed to find the basic differences among shippers toward container shipping service attributes. Structural equation modelling (SEM) applied to assess data collected by a questionnaire survey. Data assessment achieved through hypotheses testing and with the help of some other statistical analyses such as ANOVA and T-Test. In this study the factors affecting the choice of carriers were determined by using the literature. Factors are divided into subheadings such as rates operation and customer service. Data analyses were conducted by using LISREL and SPSS. © 2022 Elsevier B.V. All rights reserved.