Browsing by Author "Hacioglu, Gungor"

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BUYER SELLER NEGOTIATIONS: A COMPARISON OF DOMESTIC AND INTERNATIONAL CONDITIONS IN A PILOT STUDY WITH INTERNATIONAL BUSINESS STUDENTS
(SAGE PUBLICATIONS INC, 2010) Guelcimen Yurtsever; Gizem Kurt; Gungor Hacioglu; Hacioglu, Gungor; Yurtsever, Guelcimen; Kurt, Gizem
This study examined the differences and similarities between domestic and international negotiations using Kelley's Negotiation Game to measure the profit achieved. There were 58 participants in the international negotiation sample 29 Turkish and 29 European students. There were 62 Turkish students in the domestic negotiations. All participants studied business or related topics at a university in Izmir. Student t tests indicated statistically significant differences in scores on misrepresentation of information interpersonal attraction peer evaluation of misrepresentation information and satisfaction between domestic and international negotiations.
Citation - WoS: 1
Citation - Scopus: 1
Decision Influence of the Marketing Department in the Organization: An Emerging Country Perspective
(NOMOS VERLAGSGESELLSCHAFT MBH & CO KG, 2018) Osman Gok; Gungor Hacioglu; Sinem Peker; Hacioglu, Gungor; Gok, Osman; Peker, Sinem
The role and influence of the function of marketing within the organization has been the focus of scholarly research and practitioners' attention in the business literature. Despite its central role and locus in business organizations concerns remain about the contributions of marketing and the department has received insufficient acknowledgment from its constituents in the organization. Responding to calls for research in the area this study empirically examines the antecedents of the marketing department's influence and discusses the effects of an influential marketing department on firm performance. Our non-marketer weighted sample considers marketing to be an influential function within the organizations surveyed. The findings reveal that marketing capabilities constitute a critical set of competences for business success but the department's decision influence is not an influential factor for firm performance. The study includes an advanced emerging country perspective on the notion of marketing's influence within business organizations.
Citation - WoS: 22
Ethics as a customer perceived value driver in the context of online retailing
(ACADEMIC JOURNALS, 2010) Gizem Kurt; Gungor Hacioglu; Hacioglu, Gungor; Kurt, Gizem
This study investigated the relationships between the ethics of online retailing and customer perceived value in Turkish retail cyberspace. The data was obtained from the responses of 206 Turkish customers who had purchased at least an item online in the last 4 months. The results revealed that there were significant relationships between the dimensions of the ethics of online retailing security privacy non deception fulfillment and customer perceived value. The limitations of the study and the suggestions for future research were presented.
Citation - WoS: 8
Citation - Scopus: 14
Marketing performance measurement: marketing metrics in Turkish firms
(Vilnius Gediminas Tech Univ, 2013) Gungor Hacioglu; Osman Gök; Hacioglu, Gungor; Gok, Osman
This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition the study examines the effects of sectoral differences and market dynamism and the relationship between the importance attached to metrics and firm performance. The data collected from a sample of 145 Turkish firms via a structured questionnaire derived from the literature reveals that the most importance is attached to consumers' attitudes metrics. Economic value added and customer lifetime value are the least important metrics in performance evaluation. No significant relationship occurs between the importance that executives attach to metrics and firm performance. Managerial implications and future research opportunities will be presented at the end. The study is as far as is known the first attempt at aiming to explore marketing metrics in Turkey and one of a limited number of studies in emerging economies. © 2013 Copyright Vilnius Gediminas Technical University (VGTU) Press Technika. © 2013 Elsevier B.V. All rights reserved.
Citation - WoS: 9
Citation - Scopus: 10
The marketing department's reputation in the firm
(ELSEVIER SCI LTD, 2015) Osman Gok; Sinem Peker; Gungor Hacioglu; Hacioglu, Gungor; Gok, Osman; Peker, Sinem
The role effectiveness and credibility of the marketing function within a firm have been the focus of scholarly research and practitioners' attention in marketing and both researchers and practitioners argue that the marketing department's reputation has been besmirched in recent years. This study makes an initial attempt to empirically investigate antecedents and consequences of the marketing department's reputation within the firm. We put forward the notion that the marketing department's reputation is a key factor in the junction of the departmental influence and power-oriented research streams. The results indicate that the customer connection capability accountability and status of the marketing department are positively related to its reputation in the firm. Conversely the variable of the resources controlled by marketing is negatively associated with the department's reputation. The results further show that a reputable marketing department is associated with improved market performance regardless of the generic strategy pursued by the firm. Development of departmental capabilities is vital for marketing to be a respected department in the organization. Marketers also have to build favorable perceptions on and beyond their capabilities within the firm and upper echelons. (C) 2015 Elsevier Ltd. All rights reserved.
Citation - WoS: 19
Citation - Scopus: 19
The organizational roles of marketing and marketing managers
(EMERALD GROUP PUBLISHING LTD, 2010) Osman Gok; Gungor Hacioglu; Hacioglu, Gungor; Gök, Osman
Purpose - The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers from which it develops factual inferences for the role of marketing in corporations. Design/methodology/approach - A content analysis on online job announcements is used to define the role inventory of the marketing manager. Findings - The findings reveal that marketing managers are responsible for six role dimensions in the organization. The marketing manager's assigned roles are for the management of promotion-related activities of the company rather than for managing other marketing mix elements. Communicational and relational (internal and external) role clusters are the most frequently addressed of marketing managers' responsibilities. Knowledge development and injection of market and marketing knowledge into the company's value network is another of the major role dimensions. Increasing financial pressures on companies mean that the outcomes of marketing actions must be measurable so developing and reporting performance analysis and financial metrics for marketing activities has become an important part of the manager's agenda. Originality/value - The paper is the first attempt to develop a role inventory for the marketing manager that embraces proofs signals and insights from the practice.
Tüketicilerin Fonksiyonel Gıdalara Yönelik Farkındalığı Kabulü ve Tutumları: İzmir İli Örneği
(2012) Gungor Hacioglu; Gizem KURT; Hacioglu, Gungor; Kurt, Gizem
Fonksiyonel gıdalar vücudun temel besin ihtiyaçlarını karşılamanın ötesinde insan fizyolojisi ve metabolik fonksiyonları üzerinde ek faydalar sağlayan böylelikle hastalıklardan korunmada ve daha sağlıklı bir yaşama ulaşmada etkinlik gösteren gıdalar veya gıda bileşenleridir. Bu araştırmanın amacı tüketicilerin fonksiyonel gıdalar ile ilgili farkındalığı kabulü ve tutumlarını ortaya çıkararak Türk tüketicilere yönelik bir bakış açısı getirmektir. Araştırma verileri İzmir'deki üniversitelerde görev yapan akademisyenlere elektronik posta yolu ile gönderilen anket formu aracılığı ile toplanmıştır. Bulgular, araştırmaya katılan tüketicilerin en çok kullandıkları fonksiyonel gıda ürünlerinin sırasıyla maden suyu tahıllı diyet bisküvi ve tahıl yönünden zengin kahvaltılık gevrek olduğunu ortaya koymaktadır. Tüketicilerin fonksiyonel gıda ürünlerini tüketmelerini sağlayan sağlık unsuru ile ilgili en önemli üç özellik ise sırasıyla, fonksiyonel gıdaların sağlıklı gut bakterisini artırması zayıflamaya yardımcı olması ve çocukların gelişimi ve büyümesine yardımcı olmasıdır. Fonksiyonel gıda terimini daha önce duymuş olan tüketicilerle duymamış olan tüketiciler arasında \"Tüketicilerin Fonksiyonel Gıdalara Yönelik Tutumu\" ölçeğini oluşturan \"fayda\" \"gereklilik\" \"güven\" ve \"güvenlik\" boyutlarından yalnızca \"fayda\" boyutu açısından farklılık görülmektedir. Sunulan bulguların literatüre ve uygulamaya katkıları tartışılmış çalışmanın sınırlılıklarına yer verilmiş ve gelecekte yapılacak araştırmalar için öneriler sunulmuştur