Browsing by Author "Pirnar, Ige"

Now showing 1 - 20 of 27

Citation - WoS: 30
Citation - Scopus: 40
Adaptation of hospitality service quality scales for marina services
(Elsevier Ltd, 2016) Ferika Özer Sari; Cagri Kaderoglu Bulut; Ige Pirnar; Bulut, Cagri; Pirnar, Ige; Sari, Ferika Ozer
Main purpose of this study is to reveal the effects of service quality perceptions of yachtsmen on their satisfaction repurchase and recommendation intensions towards "Five Gold Anchors" awarded marinas in Turkey. Research was conducted in four languages on 246 yachtsmen from 19 nations. Confirmatory factor analysis is used for data purification of Marinas' Service Quality Dimensions. Multiple regression analyses are used to test the research hypotheses. Besides putting forward a sector specific service quality instrument results revealed significant recommendations on how to increase the degree of yachtsmen's satisfaction towards their service providers for both researchers and practitioners. © 2016 Elsevier B.V. All rights reserved.
Citation - WoS: 1
Analysing the Family Business Phenomenon Among Immigrant Entrepreneurs: A Case Study of Izmir Restaurateurs
(PALGRAVE MACMILLAN, 2024) Huseyin Ozan Altin; Ige Pirnar; Altin, Huseyin Ozan; Pirnar, Ige; D Hyams-Ssekasi; E Daskalaki
Barriers Challenging Social Gastronomy Entrepreneurs
(Edward Elgar Publishing Ltd., 2025) Caliskan, Aylin; Pirnar, Ige; Celebi, Duygu
Citation - WoS: 20
Citation - Scopus: 32
Bibliometric analysis of social entrepreneurship in gastronomy tourism
(Institute for Tourism tourism@iztzg.hr, 2020) Duygu Çelebi; Ige Pirnar; Engin Deniz Eriş; Eris, Engin Deniz; Pirnar, Ige; Celebi, Duygu
The definition of "entrepreneurship" briefly stands for setting up a new business by taking financial and other risks to gain profits. Phenomenon of "social entrepreneurship" has emerged as a follow up concept of entrepreneurship as a critical issue in the context of both improvement and wellbeing of societies. Social entrepreneurship focuses on social problems rather than profit maximization and is especially important for gastronomy tourism due to the social local benefits as cultural integration and employment it brings. In order to understand the promising research areas and explore the research gap in the gastronomical social entrepreneurship applications bibliometric analysis is chosen since studies are limited in the gastronomy tourism as well as social entrepreneurship. The research in subject area consisted on keywords that are used as search items for articles title section to select articles that are more accurate for the aim of the research. The analysis shows that there are 20 articles with the combination of related key word variations. When the methodologies of the related articles is analyzed it is understood that qualitative research with multiple and comparative case study is chosen for almost all the related articles. The reason might be due to the characteristics of the research topic and novelty thus rarity of true to life gastronomical social innovation applications. Th is study is expected to guide future studies by providing general overview of the studies and the research gap in social entrepreneurship and gastronomy tourism. © 2020 Elsevier B.V. All rights reserved.
Critical Debates in Tourism
(Varna Univ Management-Vum, 2013) Pirnar, Ige
Citation - Scopus: 10
Destination management and quality-of-life
(Springer Netherlands, 2012) Ige Pirnar; Ebru Gunlu-Kucukaltan; Günlü, Ebru; Pirnar, Ige
Tourism is a very popular activity worldwide since it offers numerous opportunities to color up the tiring and boring lives of the human beings. It has been very hard to catch up with work family and social life since most of the people have to work due to economical burdens and the problems that arise day to day. The problems and the burdens urge people to take care of their health and level of stress so that tourism seems to be one of the most effective tools to keep away from the daily conflicts. This popular rise also brought new concepts and definitions to the literature which underlines the importance of life in terms of “quality” such as quality-of-life. However it is evident that the interest of individuals in tourism caught the interests of the entrepreneurs the interest of entrepreneurs accelerated the rivalry and the rivalry brought the challenging and severe competition in several tourism destinations. This competitiveness not only caused a high increase in terms of revenues and infrastructural developments in destinations but also it caused remaining negative effects which seemed to be affecting the quality-of-life. This chapter highlights the interaction between the competitiveness of the tourism destinations and the quality-of-life. The importance of destination management and marketing are also underlined with regard to close relationship between these two phenomena. © 2017 Elsevier B.V. All rights reserved.
Citation - WoS: 33
Citation - Scopus: 38
Determinants of organic wine consumption behavior from the perspective of the theory of planned behavior
(Emerald Group Holdings Ltd., 2020) Aylin Çalışkan; Duygu Çelebi; Ige Pirnar; Caliskan, Aylin; Pirnar, Ige; Celebi, Duygu
Purpose: Focusing only on the characteristics of the wine and the type of production is insufficient to give a holistic idea on consumer’s organic wine consumption behavior. Therefore this study aims to examine the impact of attitude perceived behavioral organic wine consumption theory of planned behavior (TPB) control and subjective norms on organic wine consumption intention and behavior. Design/methodology/approach: Drawing on the TPB a theoretical model was developed and tested by partial least squares structural equation modeling method. The sample of the research consists of 304 participants from the vineyards in Izmir/Turkey. Findings: The main result of this study reveals that the theoretical model belonging to the TPB is also valid in the case of organic wine consumption behavior. Specifically research results indicate that attitude has the strongest direct impact on intention and indirect impact on organic wine consumption behavior while perceived behavioral control has the least impact. Originality/value: Prediction of organic wine consumption behavior from the perspective of the TPB presents the originality of this paper. © 2021 Elsevier B.V. All rights reserved.
Citation - WoS: 2
Citation - Scopus: 3
Economic impacts of hotel chains on host destination
(Taylor and Francis, 2016) Ige Pirnar; Pirnar, Ige
[No abstract available]
Etkin otel yöneticilerinin özellikleri: İzmir otel yöneticilerinin görüşü
(2014) Ige Pirnar; Pirnar, Ige
Hospitality industry is one of the most profitable industries with a high potential for increase thus being a hospitality manager is one of the most trendy and prestigıous jobs of today. It is also achallenging job since being an effective one is quite complex due to recorded industrial higher heartburn effects rapid industrial changes in demand constant trends and severe industrial competition. Due to its specific yet challenging and ever changing characteristics of this job title it is importantto realize and accomplish the necessities of being an effective and successful hotel manager. Due tothis fact the study emphasizes on necessities of effective hotel management from the perspective ofstrategic hotel managers applications and point of views on the topic trying to further improve thetopic with their suggestions. The study consists of two parts, a theoretical background to support thepractical research conducted by a qualitative research method with the scope consisting of 4 and 5star hotel managers of Izmir destination.
Citation - WoS: 3
Citation - Scopus: 5
Experimental social entrepreneurship model in gastronomy: The case of Ebru Baybara Demir as a social gastronomy entrepreneur
(AZTI-Tecnalia, 2022) Engin Deniz Eriş; Ige Pirnar; Duygu Çelebi; Eris, Engin Deniz; Pirnar, Ige; Celebi, Duygu
Gastronomy industry is very suitable for social entrepreneurship applications and global pioneers like Anthony Myint David Hertz Manu Buffara Massimo Bottura and Ayşe Tükürükçü prove this fact. The purpose of the study is to emphasise the importance and the training opportunities of minorities of social entrepreneurship in gastronomy industry and figure out the motivations and related competencies since there is a gap in the related literature. Hence conceptual framework of social gastronomy entrepreneurship is introduced and a single case study designed with the Experimental Social Entrepreneurship Model for Individuals is discussed where results indicate that the competence background of the research subject and main assumptions are in parallel with the entrepreneur orientation literature. Globally popular Ebru Baybara Demir who is the only social gastronomy entrepreneurship chef in Turkey is chosen as a single case research study subject since she is the founder of many innovative projects like The Cercis Murat Mansion Harran Gastronomy School Living Soil Local Seed Let's Talk Soil Amazon Queens Global Gastro Economy Summit. © 2022 Elsevier B.V. All rights reserved.
Citation - WoS: 8
Citation - Scopus: 8
Family businesses in the tourism industry: a research agenda
(EMERALD GROUP PUBLISHING LTD, 2022) Huseyin Ozan Altin; Ige Pirnar; Engin Deniz Eris; Ebru Gunlu; Altin, Huseyin Ozan; Eris, Engin Deniz; Gunlu, Ebru; Pirnar, Ige
Purpose The purpose of this study is to construct a comprehensive review on family businesses in the tourism industry since glocalization and small businesses comprise most of the industry. Design/methodology/approach This is a conceptual paper which utilizes qualitative research methods. Bibliometric analysis is applied to the selected 35 articles from specific databases which include not only the general tourism industry but also subsectors of airline hospitality restaurant etc. Articles in this study fixate on the family businesses within the tourism industry. Findings In total 35 articles are found with the keywords family business and tourism family business and hospitality and hotels family business and restaurant and family business and airline. Though the family business studies focus on hospitality tourism and restaurants as F&B there is a research gap in the subsectors like rent-a-car companies travel agencies and tour operators and recreation facilities. Overall qualitative research design is preferred but majority of the authors' focus is on business development profit performance and succession. For further studies quantitative analysis on research gap areas are recommended. Research limitations/implications The most general limitation is that only specific selected databases are used for the data gathering process such as double reviewed indexed journals published within Web of Science Emerald Elton B. Stephens Company (EBSCO) and Elsevier databases from the period of 1970s. Some other databases and some different periods may be considered as well as different keywords for other research. Secondly few studies have analyzed quantitative data since the specific nature of the family business dynamics require qualitative data. As a suggestion not only qualitative analysis but also mixed methods may also be studied since the literature lacks the studies conducted with these methodologies. Originality/value The study contributes to the existing literature by providing a comprehensive review on hospitality and tourism family business management emphasizing the research gap on subsector application areas.
Citation - Scopus: 2
Female entrepreneurship and ecotourism
(Taylor and Francis, 2022) Ige Pirnar; Pirnar, Ige
[No abstract available]
Citation - Scopus: 32
Festivals and destination marketing: An application from Izmir city
(International Hellenic University, 2019) Ige Pirnar; Sinem Kurtural; Melih Tutuncuoglu; Pirnar, Ige; Tutuncuoglu, Melih; Kurtural, Sinem
Purpose: Studies indicate that there is a direct relationship between the successful organizations of festivals and the number of visitors and tourism income of a city destination. Thus festival marketing efforts have a direct impact on city marketing efforts. This study aims to explore the festival marketing potential of Izmir city that seems to lag behind the general tourism development of Turkey. Methods: The study comprises of two main sections first a literature review on festival marketing followed by a qualitative research at Izmir’s festivals. It tries to determine the positive impacts of Izmir’s festivals on destination marketing and by grouping and categorizing them under similar characteristics figuring out the most promising ones. Research consists of in-depth interviews during festivals at Izmir. Results: The results of the study indicate that among the all festivals held in Izmir culture and gastronomy themed ones are more memorable than sports themed ones therefore more effective for destination branding applications. Implications: As practical implications Destination Management Organizations Destination Marketing Organizations destination and city marketers festival managers and destination tourism developers may benefit from the findings of this study. As an overall implication it may be advisory for destination festival and event planners to group the destination’s festivals and invest in the most promising and appropriate category for effective branding practices. © 2023 Elsevier B.V. All rights reserved.
Citation - WoS: 1
Citation - Scopus: 1
Gamification in museum tourism
(ROUTLEDGE, 2024) Ige Pirnar; Duygu Celebi; Muruvvet Deniz Sezer; Sezer, Muruvvet Deniz; Pirnar, Ige; Celebi, Duygu; AM Morrison; D Buhalis
Health and Wellness Tourism: Spas and Hot Spring
(Routledge Journals, Taylor & Francis Ltd, 2010) Pirnar, Ige
Citation - WoS: 1
Inside City Tourism: A European Perspective
(ROUTLEDGE JOURNALS TAYLOR & FRANCIS LTD, 2012) Ige Pirnar; Pirnar, Ige
International Immigrant Entrepreneurship in Tourism Industry: A Comprehensive Literature Review
(2024) Ige Pirnar; HÜSEYIN OZAN ALTIN; Altın, Hüseyın Ozan; Pirnar, Ige
Immigrant entrepreneurship is particularly important for tourism destinations that create innovative ethnic and new-to-the-market tourism products and offerings since the international immigrant entrepreneurs’ culture values and traditions are novel to the country they operate in. Hence the purpose of this study is to systematically examine the current literature on tourism immigrant entrepreneurship and present related study areas. The findings of the study revealed that there are only 102 articles in the literature related to immigrant entrepreneurship in the tourism industry which highlights a gap in the literature. Most of the studies are concentrated in the general tourism field rather than specific sectors of the industry like travel or F&B. Methodologies of the articles show that most of the studies utilize qualitative research techniques mainly comparative case studies and in-depth interviews. Number of quantitative studies is quite low and most of them are empirical. From a managerial point of view the lack of studies in these areas is proof that there is a niche market for immigrant entrepreneurship in tourism sector which can easily be filled by practitioners. Especially in countries such as Turkey Italy and Greece practitioners will significantly benefit from the findings of this study.
MANAGERIAL PERSPECTIVE ON REGIONAL MARKETING ACTIVITIES OF DESTINATION MANAGEMENT ORGANIZATIONS (DMOs)
(COGNIZANT COMMUNICATION CORP, 2009) Ruhet Genc; Ige Pirnar; Genc, Ruhet; Pirnar, Ige
Destination management is an important competitive marketing method for global tourism destinations. Especially when cooperated with image and brand management it helps destinations to stand out from today's severe crowd of competition. The successful and efficient destination management companies usually play a major role in marketing their destinations but there exists a conflict in literature on the level of involvement in related marketing activities. Though managing an autonomous organization having its' own budget and freedom in decision making seems to be the best solution to meet the rapidly changing trends and needs of global tourists it needs to be analyzed within the organizations' managerial level. The aim of this article is to determine the perspectives of DMO managers from the most important two destinations in Turkey which is a very popular country that is usually in the first 10 in the international tourism market. The destinations chosen are Istanbul and Izmir which by using destination management within the last 10 years were able to become popular global brands in the world market by increasing their share rapidly.
Citation - WoS: 2
Partnerships and Alliances in Tourism: Aims and Functions
(Emerald Group Publishing Ltd, 2015) Pirnar, Ige
Purpose - The aim of this chapter is to analyze the aims and functions of partnerships and strategic alliances in the tourism industry by grouping them under subcategories consisting of homogeneous characteristics. The chapter illustrates this issue by presenting a case study on Izmir Convention and Visitors Bureau which is composed of many public and private organizations, thus including a complex structured PPP (public private partnership) member called IZTAV (Foundation of Tourism Presentation of Izmir. Methodology/approach - A literature review with brief cases and examples on the topic of partnerships and alliances in tourism is followed by one case study from Izmir's DMO (destination management organization). Findings - When aims of partnerships and strategic alliances in tourism are analyzed, it becomes clear that it is important to separate it under two subgroups for efficient and meaningful analysis. The separation may be as business-oriented partnerships and destination-oriented partnerships, since their aims and focused resources are quite unique and different from each other. Also, the functions of partnerships and strategic alliances in tourism industry may be subgrouped under four different categories. Research limitations/implications - Time limit is being the first constraint for the data gathering process; it leads to a limited number of samples for the analysis. Also, the analysis is based primarily on secondary data, where primary data usage and application of a quantitative research on the same topic and problem statement is recommended for further studies. Practical implications Strategic partnering in tourism and destination companies/organizations should be innovative and open in their mutual agreements and applications. PPPs and clusters may be effective methods yielding to synergy in strategic partnerships and alliances. Originality/value of paper - The analysis of partnerships and strategic alliances as a means for effective marketing and innovative management applications in tourism industry.
Citation - Scopus: 5
Social media marketing in wine tourism
(Taylor and Francis, 2022) Ige Pirnar; Aylin Çalışkan; Caliskan, Aylin; Pirnar, Ige
[No abstract available]