Doktora Tezleri

Permanent URI for this collectionhttps://gcris.yasar.edu.tr/handle/123456789/13679

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Browsing Doktora Tezleri by Subject "Acceptance and Use of Technology Model"

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    Doctoral Thesis
    Bankacılıkta kanal yönetimi stratejileri ve Türkiye uygulamaları
    (2016) Arısoy, Tuncay; Bulut, Çağrı
    Various studies in many sectors, including banking, have examined the technological adaptation issue by using Technology Acceptance Model (TAM), have tested main model against different external variables and through experimental studies, have tried to find out the extent to which those external variables affect usage preferences. This study contributes the literature, elaborates on issues such as, banks' preparation process before engaging in an investment concerning technology-based distribution channels (before TAM model), how banks improve their viewpoints with respect to practicality and suitability and what sort of incentives they offer in this regard, deficiencies in these efforts, whether there are erroneous planning or not, how laws and regulations affect processes, which points they emphasize in vocational training programs, how they use their human resources, and to what extent innovations are developed in touch with clients, through semi-structured interview approach and assesses the answers received in interviews via qualitative analysis methods by using Nvivo computer program. A deep interview counducted within this study resulted in many findings which suggest that in order to improve the performance of the Model, before investing in a technology-based distribution channel, banks should first review and reconsider their human resources, technological infrastructure, regulations of the field, type and shape of their organizational structure, vocational training programs, whether or not employees prioritize the question: 'What does the client want?', whether they're 'connected and inclusive' with their customers, and finally, coopetition studies.
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    Doctoral Thesis
    Consumers’ Behavioral Intentions toward Social Media: A Case of Pakistani Market
    (2020) Khan, Zargham Ullah; Yarımoğlu, Emel
    Bu çalışmanın temel amacı, sosyal medya teknolojisinin Pakistan'da benimsenmesini etkileyen değişkenlerin incelenmesidir. Bu çalışma, Fayda Motivasyonu ve Teknoloji Kaygısı olmak üzere iki yeni değişken ekleyerek Teknoloji Kabul ve Kullanım Birleştirilmiş Modeli 2 (TKKBM 2) genişletmektedir. Alan araştırması, Pakistan'daki beş idari birimdeki, Punjab, Sindh, Balochistan, Khyber Pakhtunkhwa, Islamabad, üniversite öğrencileri üzerinde yürütülmüştür. Sonuçları analiz etmek için doğrulayıcı faktör analizi ve yapısal eşitlik modeli kullanılmıştır. Sonuçlar, sosyal medyanın benimsenmesinin performans beklentisi, çaba beklentisi, sosyal etki, kolaylaştırıcı koşullar, hedonik motivasyon ve alışkanlıktan olumlu ve önemli derecede etkilendiğini göstermektedir. Ek olarak, sonuçlar sosyal medyanın benimsenmesinin 'fayda motivasyonu've 'teknoloji kaygısı' olmak üzere iki yeni değişkenden olumlu ve anlamlı şekilde etkilendiğini göstermektedir. Bunların yanında, 'fiyat değeri'nin Pakistan'daki sosyal medya teknolojisinin benimsenmesiyle ilişkili olmadığı ortaya koyulmuştur. Ayrıca, 'alışkanlık' değişkeninin, Pakistan'da sosyal medya teknolojisinin benimsenmesini öngörmede diğer tüm faktörlerden daha güçlü olduğu ortaya çıkmıştır. Bu tez, original Teknoloji Kabul ve Kullanım Birleştirilmiş Modeli 2 yi genişleterek ve iki yeni değişkenin etkisini test ederek yazına önemli bir katkı sağlamaktadır.
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    Doctoral Thesis
    Mobile and Internet Banking Adoption: Evidence from Nigeria
    (2021) Alabi, Abdulraouv Olawale; Saygılı, Ebru
    Since the introduction of mobile and internet banking technology into banking activities in Nigeria, there has been a manifestation of a large number of clients who are eager to use the mobile and internet banking system. Unfortunately, there is significant evidence that the system has not attracted a sufficient number of subscribers across the country. The purpose of this research is to investigate the factors driving mobile and internet banking adoption in Nigeria. The research model extends the technology acceptance model (TAM) by further examining the impact of awareness, culture, social norms, perceived trust, perceived security, and perceived risk on behavioral intention. The research is conducted among 350 respondents from Nigeria's densely populated areas of Kano, Lagos and Aba. The pilot test was conducted using R software program, while the main work was carried out by using the structural equation modeling. The findings reveal that perceived risk, perceived security together with perceived trust all have a positive and highly significant impact on customer's behavioral intention to use mobile and internet banking, thus established the effect of risk, security, and Trust on behavioral intention of mobile/Internet banking adoption. Keywords: mobile and internet banking adoption, technology acceptance model, perceived trust, structural equation modeling