İpekoğlu, Ece

Profile Picture
Profile URL
https://gcris.yasar.edu.tr/handle/123456789/13111
Name Variants
Ece İpekoğlu
Job Title
Dr.Öğr.Üyesi
Email Address
Main Affiliation
01.01.13.09. Dış Ticaret Programı
Status
Current Staff
Website
ORCID ID
0000-0001-8340-5326
Scopus Author ID
58305621500
Turkish CoHE Profile ID
Google Scholar ID
-qXvdPAAAAAJ
WoS Researcher ID
AAT-5387-2021
Files
ece.ipekoglu.jpg (8.75 KB)

Sustainable Development Goals

NO POVERTY1
NO POVERTY
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ZERO HUNGER2
ZERO HUNGER
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GOOD HEALTH AND WELL-BEING3
GOOD HEALTH AND WELL-BEING
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QUALITY EDUCATION4
QUALITY EDUCATION
1
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GENDER EQUALITY5
GENDER EQUALITY
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CLEAN WATER AND SANITATION6
CLEAN WATER AND SANITATION
0
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AFFORDABLE AND CLEAN ENERGY7
AFFORDABLE AND CLEAN ENERGY
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DECENT WORK AND ECONOMIC GROWTH8
DECENT WORK AND ECONOMIC GROWTH
0
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INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
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REDUCED INEQUALITIES10
REDUCED INEQUALITIES
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SUSTAINABLE CITIES AND COMMUNITIES11
SUSTAINABLE CITIES AND COMMUNITIES
0
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RESPONSIBLE CONSUMPTION AND PRODUCTION12
RESPONSIBLE CONSUMPTION AND PRODUCTION
0
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CLIMATE ACTION13
CLIMATE ACTION
0
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LIFE BELOW WATER14
LIFE BELOW WATER
0
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LIFE ON LAND15
LIFE ON LAND
1
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PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
0
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PARTNERSHIPS FOR THE GOALS17
PARTNERSHIPS FOR THE GOALS
0
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Documents

2

Citations

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Scholarly Output

3

Articles

1

Views / Downloads

0/0

Supervised MSc Theses

0

Supervised PhD Theses

0

WoS Citation Count

0

Scopus Citation Count

1

Patents

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Projects

0

WoS Citations per Publication

0.00

Scopus Citations per Publication

0.33

Open Access Source

1

Supervised Theses

0

JournalCount
Current Perspectives in Social Sciences1
The Sustainable University of the Future: Reimagining Higher Education and Research1
Using Influencer Marketing as a Digital Business Strategy1
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Now showing 1 - 3 of 3
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    Article
    Dijital Dönüşüm Uygulamalarının Kurumların Marka Değerine Etkisi: “Pınar Online” Örneği
    (2024) irem tükel paker; Ece İpekoğlu; İpekoğlu, Ece; Paker, İrem Tükel
    İnsan odaklı dijital dönüşümün toplumun her alanına yansıdığı ve Toplum 5.0 olarak adlandırılan söz konusu dönemde günümüz insanı tüm faaliyetlerini çevrimiçi gerçekleştirmektedir. Günümüz tüketicisi daha hızlı daha kolay seçme ve kıyaslama hakkının daha çok olduğu başkalarının ürünle ilgili düşüncelerini görebildiği istediği zaman ve istediği yerde alışveriş yapabildiği platformları tercih etmektedir. Toplumsal boyutta yaşanan dijital dönüşüm bu yeni tüketici davranışını yaratırken işletmeler de pazardaki yerlerini korumak ve tüketicisinin talep ve isteklerine cevap vererek marka değerini sürdürülebilir kılmak adına dijital dönüşüm uygulamalarına önem vermek zorundadır. Bu çalışmada söz konusu dijital dönüşüm uygulamalarını kendi sektöründe öncü maka olarak uygulayan Pınar Online’ın geleneksel Pınar müşterisine kendini nasıl kabul ettirdiğini ve marka değerine olan katkılarını ele almayı amaçlamaktadır. Bu doğrultuda öncelikle dijital dönüşüm ve bu dönüşümün tüketici davranışlarına olan etkisi ardından da marka değeri kavramına dair bir literatür taraması yapılmıştır. Çalışmanın araştırma kısmında ise Pınar Online uygulaması örnek uygulama olarak incelenmiştir. Yöntem olarak nitel araştırma uygulamalarından vaka analizi seçilmiş ve bu Pınar Online ‘in yöneticilerinden farklı kaynaklardan elde edilen veriler toplanmıştır. Bu amaçla elde edilen veriler doküman analizi yöntemi kullanılarak Pınar Online’ın dijitalleşme süreci ve markaya olan katkısı ortaya çıkarılmaya çalışılmıştır.
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    Book Part
    Citation - Scopus: 1
    University-Industry Transformation and Convergence to Better Collaboration: Case Study in Turkish Food Sector
    (Springer International Publishing, 2023) Ece İpekoğlu; İpekoğlu, Ece
    University-industry collaboration has become important topic for the countries since the economy became global and competitive in the world. It is particularly relevant for such developing countries as Turkey which have to considerably improve the competitiveness of their economies and education system. Removal of all barriers to collaboration among industry education and research are important preconditions ensuring to have sustainable education system which need to considerably improve the innovation characteristics. The aim of the paper is having an understanding of the reasons for collaboration between universities and industry. Universities and industry in the new era need to be transformed and adopted to the new changes in the world. © 2023 Elsevier B.V. All rights reserved.
  • Thumbnail Image
    Book Part
    Changing consumer buyer decision process in the context of instamoms
    (IGI Global, 2023) Ece İpekoğlu; Nilgün Gürkaynak; Ipekoğlu, Ece; Gürkaynak, Nilgün
    As an effective digital strategy influencer marketing uses "influencers" on social media with their potential to deliver ideas to the masses. These people on social media are very attractive to consumers when making decisions. This research makes its theoretical contribution by combining marketing motherhood as a social construct as an instinctive process in social media. Within this context mother influencers called Instamoms impact their followers by affecting their buyer decision process. This chapter aims to understand the impact of Instamoms on the buyer decision of their followers. The research concentrates on factors in how decisions in the process of mother followers can be shaped affected and harmonized toward the content of the Instamoms' posts in terms the of influence that constitute the reference power motherhood concept and all other remaining factors that determine the buyer decision process. © 2024 Elsevier B.V. All rights reserved.