Tek, Ömer Baybars
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Ömer Baybars TEK
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01.01.06.03. Lojistik Yönetimi Bölümü
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| Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi | 1 |
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Master Thesis Stratejik lojistik planlamanın değer yaratma üzerine etkisi: İstanbul Menkul Kıymetler borsasında işlem gören firmalar üzerine bir uygulama(2010) Ersoy, Pervin; Tek, Ömer BaybarsBu tezin amacı işletmelerin lojistik faaliyet derinliğinin işletme değeri üzerindeki etkisinin irdelenmesidir. Bu amaç doğrultusunda öncelikle lojistik faaliyetlerinin planlanması ve değer üzerindeki teorik ilişkisi ortaya konmuştur. Belirlenen finansal metrikler aracılığıyla da lojistik faaliyet derinliğinin işletme değeri üzerinde etkisinin olup olmadığı gösterilmiştir.Bu tezin önemi lojistik faaliyet derinliğinin işletme değeri üzerindeki etkisinin ilk defa görgül olarak ortaya konmasıdır. İstanbul Menkul Kıymetler Borsası'na kote olan tüm üretim firmalarının 2005-2009 yılları arasında yayınladıkları raporların detaylı bir şekilde incelenmesinden sonra hesaplanan değer metriklerinin lojistik faaliyet derinliğine göre ayrıştırılan firmalar arasında anlamlı bir farkın olup olmadığı gösterilmiştir. Yapılan analizlere göre lojistik faaliyeti bulunan üretim firmalarının özsermaye değerlerinin, piyasa değerlerinin ve ekonomik katma değerlerinin anlamlı şekilde lojistik faaliyeti bulunmayan işletmelerden daha yüksek olduğu bu durumda da firmaların lojistik faaliyetlerinin bulunmasının firmalara ekonomik anlamda değer kattığı yapılan test sonuçlarından çıkarılabilir.Anahtar Kelimeler: Stratejik Lojistik Planlaması, Finansal Değer Metrikleri, Katma Değer SüreçleriMaster Thesis Yazılım pazarlaması, yazılım ile ürün pazarlanması ve örnek çalışma: Sumru Çeyiz(2013) Özçiftçi, Sumru; Tek, Ömer BaybarsBu tez bir terlik firması olan Sumru Çeyiz için yapılmıştır. Bilgi teknolojileri her geçen gün her alanda kullanılmaktaadır. Kurumsal kaynak planlamada, mobil sistemlerde, finans sektöründe ve pazarlamada bilgi teknolojileri yaygın olarak kullanılmaktadır.Biz de bu bağlamda aile şirketi olan Sumru Çeyize bir yazılım ürünü geliştirdik. Yazılım ürünü ile ürünlerimizi pazarlıyoruz. Ayrıca yazılımımızı pazarlıyoruz.Doctoral Thesis Supply Chain Management Approach in Construction Industry and an Application in Turkey(2016) Çotur, Özlem Koçtaş; Tek, Ömer Baybarsİnşaat endüstrisi hem dünyada hem de Türkiye'de proje bazlı yönetilmektedir. Endüstri, çok sayıda aktörün varlığıyla bölünmüş, hasmane ilişkilerin yaygın olduğu, tasarım ve üretimin entegrasyonun kısıtlı olduğu, ürün ve hizmet alımlarında düşük maliyetin öncelikli tercih edildiği yapısıyla bilinmektedir. Endüstrinin geneline yayılmış olan düşük maliyet baskısı, ana yüklenici ile ilişkide olduğu alt yüklenici ve tedarikçilerinin aynı amaçlar için işbirliği içinde çalışmasının önünde engel teşkil etmektedir. Üretim endüstrisinde kullanılan tedarik zinciri yönetimi gibi birçok başarılı uygulamanın inşaat endüstrisinin geneline adapte edilmediği birçok araştırmacı tarafından aktarılmaktadır. Yine endüstri lojistik operasyonlara yeterli önemi vermemesi ve bu operasyonları verimsiz yönetmesiyle bilinmektedir. Bu çalışmanın amaçları; inşaat sektöründe lojistik yeteneklerin tespit edilebilmesi için bir ölçek geliştirmek; lojistik yeteneklerin ve iş ortaklıkların inşaat tedarik zinciri performansına etkilerini tespit etmeye çalışmaktır. Bunun için Türkiye genelinde ulusal ve uluslararası ölçekte proje geliştiren 181 adet ana yüklenici konumunda inşaat firması ile anket çalışması yapılmıştır. Bahsekonu firmaların orta ve üst düzey yöneticileri aracılığı ile yapılan anketlere faktör analizi ve yapısal eşitlik modellemesi ile yapılan analizler sonucunda çeşitli bulgulara ulaşılmıştır. Lojistik yeteneklerin iş ortaklıkları ve tedarik zinciri performansı arasındaki tam aracılık etkisinin ortaya konması çalışmanın önemli bulgularından biri olarak görülmektedir. Anahtar Kelimeler : Ortaklklar, naat Tedarik Zinciri Performans, Lojistik Yetenekler,Yapsal Eitlik ModeliDoctoral Thesis Perakende sektöründe zeytinyağı şişe tasarımının mağazalardaki ürün satışlarına etkisi: İzmir ili Migros süpermarketler zinciri incelemesi(2017) Gençtürk, Selin; Tek, Ömer BaybarsThis dissertation aims to investigate the effects of olive oil bottle design on product sales in stores in the retail sector. The theoretical framework of this dissertation is based on the analysis of three areas: (1) marketing and retailing concepts, (2) product components and design in marketing and retailing, and (3) branding and packaging of olive oil in the olive oil sector. The field study in this dissertation was carried out in Migros supermarket chain, which is an example of retail sector within the scope of İzmir province. This study seeks to answer the question of how the developments in the retail sector and the olive oil bottle design (packaging design) contribute to the sales of olive oil in stores. Within this context, in order to reveal the effects of the olive oil bottle design on product sales for the customers of Migros supermarket chain, the demographic information of the participants and the relationship between their olive oil consumption frequency, olive oil product, brand and packaging perception, and purchasing decisions were investigated and evaluated in detail through a face-to-face questionnaire. Key words: retail sector, olive oil bottle design, olive oil packaging design, marketing and retailing.Master Thesis Kasko pazarlaması, rekabet ve Türkiye'deki uygulamaları(2010) Karakaya, Tolga; Tek, Ömer BaybarsToday, one of the measures indicating development is annual premium production per person or ratio of total premium to GDP. Following numbers clearly explain this fact:While premium production per person in developed countries is USD 3.655.40, in our country it is at USD 113.00.While Premium / GDP is 8.81 % in developed countries, this ratio is at 1.30 % in our country.After investigating aforementioned input datas, it is clearly understood that how much our country is unaware about insurance and why foreigners have great interest on this sector in recent years.As we first recall auto liability insurance when insurance is mentioned in our country, and investigating this segment as being a leader in premium production means to investigate all insurance sector. All statements in auto liability insurance brach cover almost the whole insurance sector.It is necessary to remember that auto liability insurances are the most important issues of this sector. The one, who ignores auto liability insurance and decreases its share on market, will absolutely lose. Because auto liability insurance means live money, cross sale and prestige. That's why, we have to sell auto liability insurance, there is no way. In order to be succeeded, we will force the limits to use all opportunities of marketing and we have to use them. Otherwise, the one who ignores it never develops , stays constant.Master Thesis Üretim işletmelerinde tedarik zinciri yönetimi yaklaşımı sorunları ve çözüm önerileri: Örnek uygulama mobilya sanayi(2016) Dalgakıran, Ahmet Bahattin; Tek, Ömer BaybarsThe aim of this study is to examine the problems of the furniture industry as part of supply management, provide recommendations in order to solve the problems and in the wake of the literature survey, in accordance with the obtained information, to test the acceptability of the hypotheses we have come up with.Within this framework, we will have to hypotheses to test within our study: 'Establishments that manufacture furniture are effected by the environmental factors in the market regarding the required way for the supply chain' and 'Establishments that manufacture furniture are effected by the idea of innovation of the perceptive company in relation to the required way for the supply chain.' The data which we have obtained with the help of the answers given by the authorities of the establishments to our questionnaire which we have created in order for the hypotheses to be testes were tested with factor analysis and regression analysis methods, and it was finally seen that both of our hypotheses were accepted. Our study consists of four parts. The first part includes the supply chain management, functions, processes, the structure of the supply chain and the advantages and disadvantages of supply chain management for the establishments. In the second part on the other hand, comprises of production management, production systems, and the history of production management under the title of production industry. The third part starts with the furniture industries beginning and emphasizes the historical development of the industry, and information regarding the status of the furniture industry in our country and worldwide, countries dominant in the market within the industry (China and Italy) are shared. The fourth and final part is provided with the prior condition of the normal distribution of the data by obtaining the appropriate values whose flatness and irregularity analyses has been carried out in order to determine the normal distributions of the data. As the next step, the reliability of the scale used in the survey has been tested. It is possible that all data obtained in the analysis will not provide the appropriate conditions. So, in order to determine whether our data set is suitable for our factory analysis,The KMO and Bartlett's Sphericity test was implemented. Three factors were obtained from 14 statements as a result of 2 statements which have not been factorized when the factor analysis was performed on the KMO value found and the appropriate scale.Among the factors detected, the first factor: 'whether the supply management Show significant difference according to age, gender and experience time period' was testes with T-Test and One Way Anova, The results indicated that the supply chain management perception did display significant difference according to gender and age, while it did not according to the duration of experience. Finally, our model and hypotheses which we have determined within the study, the relationship between the supply management perception in production establishments and environmental elements and innovation factor through the multi regression method. The first hypotheses we have detected with the help of the multi regression analysis, (The perception as to how the supply management should be in production establishments is effected by the current environmental elements). And the second hypothesis (The perception as to how the supply chain management should be in production establishments is effected by the innovation idea of the company.) were tested, of which the result has enabled the acceptance of both our hypotheses. Along with these, in accordance with the answers provided for the questions which had been in included in our survey that we haven't included in our analysis directed at the authorities of the establishments, the issues from the point of establishments, the detection of any problems they may encounter regarding suppliers, the policies implemented by the establishments in order to increase their market share and the success rate of the establishments in export numbers, the deficiencies in the industry in our country, in comparison with the countries that dominate the industry (China, USA, Italy), plus the operations for the solution to general problems that occur and opinions that are believed to be helpful and that should be implemented by the government are shared.In conclusion, in the light of the information we have obtained during the literature survey we have conducted while we created the research, our solution suggestions and opinions regarding the furniture industry are reflected.Master Thesis Perakende mağazalarında mağaza dizaynı(2015) Düz, Aysel; Tek, Ömer BaybarsIn the retail sector where competition is very severe, the only way to be successful is to supply with the needs and expectations of the customers and to create awareness. The retail shop owners who do not have a chance to create an important difference in terms of products and prices try to attract the attention of their customers by creating a different and unique shop atmosphere. While the concept of shop atmosphere is being explained in this thesis hereby, firstly, the retail business is defined. Later, the concept of shop atmosphere, its effects and the factors constituting it is examined in detail. As for the application part of the thesis; the effects of the factors that consitute the shop atmosphere on the customers' purchase decisions were studied on the 300 customers who have been shopping in Galip Kundura that operates in Kemalpaşa Town of İzmir Province. The acquired findings confirmed that the factors constituting the shop atmosphere has an important role on the costumers' purchase decisions. Finally the factors that constitute the shop atmosphere was ranked as the human factor, the interior design factors and the exterior design factors, in accordance with the order of their priorities. Keywords: Store Design, Store Atmosphere, Store ImageMaster Thesis Cep telefonu pazarı ve İzmir'de ortaöğrenim öğrencilerinin cep telefonu satın alma davranışları(2011) Şimşek, Bahise Asude; Tek, Ömer BaybarsBu çalışmanın amacı; öğrencilerin cep telefonu tercihlerinde etkili olan değişkenlerin demografik özelliklere bağlı olarak farklılık gösterip göstermediğinin belirlenmesidir. Bu çalışmadaki diğer amaç, İzmir Büyükşehir Belediyesi sınırlarında yaşayan ortaöğrenim öğrencilerinin hangi cep telefonu markalarını tercih ettiklerini öğrenmektir. Bu amaçla, hazırlanan anket soruları 250 öğrenciye uygulanmıştır. Anketle elde edilen veriler SPSS paket programı ile analiz edilmiştir. Veriler normal dağılmadığı için, analiz, Kruskal-Wallis non-parametrik tekniği ile yapılmıştır.Master Thesis İşletmelerarası (B2B) e-ticarette etkin e-ticaret sitesi tasarımlaması: Yaşar Birleşik Pazarlama (YBP) e-ticaret sitesi araştırma projesi(2016) Şenol, İrem; Tek, Ömer BaybarsThe commercial life lifestyle changed and 'new economy' has emerged in parallel with the progress of globalization and technological development results. e-Commerce was born to meeting with the trade and the internet which is the main structure of the new ecenomy. Businesses focused with e-Commerce as a new sales channel to offer commercial life transition and profitable alternatives. e-Commerce presented by facilities and oppotunities to parties of commerce has provided opportunity to operate in a wide area. Especially businesses, created the e-platform to evaluate the valuable oppotunities at business to business (B2B) e-commerce. With evolution of e-commerce, businesses which is enganged with business to business commerce, eloborated design of effective e-commerce site with alternatives and researched how to progress them. The aim of design of effective e-commerce site in business-to-business (B2B) e-commerce to examine the stages of design; effective website design at business to business (B2B) e-commerce is investigated for Yaşar Birleşik Pazarlama (YBP) distribution firm which is engaged B2B commerce. Keywords: e-Commerce, B2B, Business to Business e-Commerce, Website Design, e-Commerce WebsiteDoctoral Thesis Electronic Word-of-Mouth (eWOM) Management Ewom Strategies and Research on Online Consumer Purchase Intention(2015) Gümüş, Harun; Tek, Ömer BaybarsThe purpose of this study is to examine the impact of Electronic Word of Mouth (eWOM) components in electronic commerce web site that sells technological items on online consumers. This study focused to response of five questions: (1) How does each components of eWOM in electronic commerce web site that sells technological items (Rating score, number of reviews, the reviewer identity and review content) effect perception of risk, subjective norms, valence, information quality, informational trust, and source credibility? (2) How do rating score, number of reviews, the reviewer identity and review content form the online consumers in electronic commerce web site that sells technological items? (3) Which factors do effect the attitude of online consumer against the impact of eWOM in electronic commerce web site that sells technological items? (4) Which factors do effect the online consumers' purchase intension in electronic commerce web site that sells technological items; (5) How to manage the eWOM process and what strategies should be developed? In this study we used quasi-experimental scenario method to investigate affects of the components of eWOM on online consumer behavior. 16 different scenarios were integrated with all collected online survey data. In this study we used quantitative research methods. In total, probability sampling method were collected with 579 pcs usable online questionnaire data in this study. The data collection process has been realized by specially designed e-commerce web site (e-yorumcu.com) that has integrated scenarios and online survey. Collected 579 pieces of data, were analyzed by using of methodological techniques of analysis of variance (ANOVA), Multivariate Analysis of Variance (MANOVA), simple regression analysis and multiple regression analysis When eWOM review factors were examined, the important role of risk factor carried out in the forming of beliefs and attitudes. The negative results of any purchasing activity have effected to perceived risk belongs to factors of goods and services. Also negative affect of perceived risk on attitudes and intension about purchasing has been observed in this study. The difference were gotten between high and low rating scores in the frame of perceived risk in eWOM. There is no differences in other components of eWOM. Not only the attitude of online customer depends on only review score but also it has been carried out that components of eWOM has depended on review content, reviewer identity and number of reviews. In this study, perceived valance of eWOM acquired from online customer in ecommerce web site has revealed not only to create an affect on purchase intention. In this study, it has seen that negative eWOM is more effective on online customer than positive eWOM. eWOM is an effective, dependability and usable gun for incurring online customer. The owners of business have to invest to this effective gun and they have to give place to it in their future plan, program and strategies. Thus they may increase their sales of goods and services online while they were having a higher comparative advantage.
