MÜZELERİN SOSYAL MEDYA HESAPLARI ÜZERİNE BİR İNCELEME
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Date
2017
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Abstract
Müzeler sundukları kültürel tarihive sanatlar eserlerle birlikte destinasyonun temel çekicilik ögelerinden birini oluşturmakta ve destinasyonun sahip olduğu kültürel ürünler arasında değerlendirilmektedir. Teknolojik gelişmeler ziyaretçilerin ziyaret öncesi esnası ve sonrası deneyimini etkileyebilmektedir. Sosya medya da müzelere uluslararası düzeyde ağlarını genişletme yeni sergiler gibi konularla ilgili güncel ve güvenilir bilgi sunma imkanı sağlamaktadır. Bu çalışmada 10 adet tanınmış müzenin Facebook hesapları incelenerek sosyal medyayı müzelerin nasıl kullandığı sorgulanmıştır. İnceleme sonucunda 32 kategoriden oluşan bir çerçeve ortaya koyulmuştur
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Otelcilik- Konaklama- Spor ve Turizm-Bilgi- Belge Yönetimi, Otelcilik, Konaklama, Spor Ve Turizm, Bilgi, Belge Yönetimi
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Source
Advances in Hospitality and Tourism Research (AHTR)
Volume
5
Issue
2
Start Page
100
End Page
119
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