MÜZELERİN SOSYAL MEDYA HESAPLARI ÜZERİNE BİR İNCELEME

dc.contributor.author GÖKÇE ÖZDEMİR UMUTLU
dc.contributor.author Duygu Çelebi
dc.contributor.author Umutlu, Gökçe Özdemir
dc.contributor.author Çelebi, Duygu
dc.date.accessioned 2025-10-22T16:06:08Z
dc.date.issued 2017
dc.description.abstract Müzeler sundukları kültürel tarihive sanatlar eserlerle birlikte destinasyonun temel çekicilik ögelerinden birini oluşturmakta ve destinasyonun sahip olduğu kültürel ürünler arasında değerlendirilmektedir. Teknolojik gelişmeler ziyaretçilerin ziyaret öncesi esnası ve sonrası deneyimini etkileyebilmektedir. Sosya medya da müzelere uluslararası düzeyde ağlarını genişletme yeni sergiler gibi konularla ilgili güncel ve güvenilir bilgi sunma imkanı sağlamaktadır. Bu çalışmada 10 adet tanınmış müzenin Facebook hesapları incelenerek sosyal medyayı müzelerin nasıl kullandığı sorgulanmıştır. İnceleme sonucunda 32 kategoriden oluşan bir çerçeve ortaya koyulmuştur
dc.identifier.citation Amato F. Chianese A. Mazzeo A. Moscato V. Picariello A. & Piccialli F. (2013). The talking museum project. Procedia Computer Science 21 114-121.Badalotti E. De Biase L. & Greenaway P. (2011). The Future Museum. Procedia Computer Science 7 114-116.Bollo A. & Dal Pozzolo L. (2005). Analysis of visitor behaviour inside the museum: An empirical study. In Proceedings of the 8th International Conference on Arts and Cultural Management Montreal pp.1-13.Chan N. L. & Guillet B. D. (2011). Investigation of social media marketing: How does the hotel industry in Hong Kong perform in marketing on social media websites?. Journal of Travel & Tourism Marketing 28 (4) 345-368.Cole D. (2008). Museum marketing as a tool for survival and creativity: The mining museum perspective. Museum Management and Curatorship 23 (2) 177-192.Dindler C. & Iversen O. S. (2009). Motivation in the museum: Mediating between everyday engagement and cultural heritage. Paper presented at the Nordes Conference. Oslo Norway: 30 August - 01 September 2009.Fletcher A. & Lee M. J. (2012). Current social media uses and evaluations in American museums. Museum Management and Curatorship 27 (5) 505-521.Hausmann A. (2012). The importance of word of mouth for museums: An analytical framework. International Journal of Arts Management 14 (3) 32-43.Hsu Y. L. (2012). Facebook as international eMarketing strategy of Taiwan hotels. International Journal of Hospitality Management 31 (3) 972-980.Hume M. & Mills M. (2011). Building the sustainable iMuseum: Is the virtual museum leaving our museums virtually empty? International Journal of Nonprofit and Voluntary Sector Marketing 16 (3) 275-289.Jeong J. H. & Lee K. H. (2006). The physical environment in museums and its effects on visitors’ satisfaction. Building and Environment 41 (7) 963-969.Kaplan A. M. & Haenlein M. (2010). Users of the world unite! The challenges and opportunities of Social Media. Business Horizons 53 (1) 59-68.Karagöl A. (2014). The museum experience and social media. European Journal of Research on Education 2 (1) 12-18.Kelly L. (2008). Museum 3.0: informal learning and social media. Paper presented at the 1st Social Media and Cultural Communication Conference. Sydney Australia: 28-29 February 2008.Kierzkowski A. McQuade S. Waitman R. & Zeisser M. (1996). Marketing to the digital consumer. McKinsey Quarterly 3 5–21.Kirezli O. (2011). Museum marketing: Shift from traditional to experiential marketing. International Journal of Management Cases 13 (4) 173-184.Kotler N. (2001). New ways of experiencing culture: The role of museums and marketing implications. Museum Management and Curatorship 19 (4) 417-425.Kotler N. & Kotler P. (2000) Can museums be all things to all people?: Missions goals and marketing's role. Museum Management and Curatorship 18 (3) 271-287.Mancini F. & Carreras C. (2010). Techno-society at the service of memory institutions: Web 2.0 in museums. Catalan Journal of Communication & Cultural Studies 2 (1) 59- 76.Marty P. F. (2007). Museum websites and museum visitors: Before and after the museum visit. Museum Management and Curatorship 22 (4) 337-360.McCall V. & Gray C. (2014). Museums and the ‘new museology’: Theory practice and organisational change. Museum Management and Curatorship 29 (1) 19-35.McLean F. (1995). A marketing revolution in museums?. Journal of Marketing Management 11 (6) 601-616.Munar A. M. & Jacobsen J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management 43 46-54.Padilla-Meléndez A. & del Águila-Obra A. R. (2013). Web and social media usage by museums: Online value creation. International Journal of Information Management 33 (5) 892-898.Panero J. (2012). Future tense VII: what’s a museum. New Criterion 30 (7) 4-12.Pett D. (2012). Use of social media within the British Museum and the museum sector. In C. Bonacchi (Ed.) Archaeology and Digital Communication: Towards Strategies of Public Engagement (pp.83-102). London: Archetype Publications.Porter M. (1998). Clusters and the New Economics of Competition. Harvard Business Review 76 (6) 77-90.Russo A. (2011). Transformations in cultural communication: Social media cultural exchange and creative connections. Curator: The Museum Journal 54 (3) 327-346.Russo A. Watkins J. Kelly L. & Chan S. (2008). Participatory communication with social media. Curator: The Museum Journal 51 (1) 21-31.Saravanakumar M. & Suganthalakshmi T. (2012). Social media marketing. Life Science Journal 9 (4) 4444-4451.Scott S. V. & Orlikowski W. J. (2012). Reconfiguring relations of accountability: Materialization of social media in the travel sector. Accounting Organizations and Society 37 (1) 26-40.Sparks B. A. Perkins H. E. & Buckley R. (2013). Online travel reviews as persuasive communication: The effects of content type source and certification logos on consumer behavior. Tourism Management 39 1-9.Stylianou-Lambert T. (2011). Gazing from home: Cultural tourism and art museums. Annals of Tourism Research 38 (2) 403–421.Styliani S. Fotis L. Kostas K. & Petros P. (2009). Virtual museums a survey and some issues for consideration. Journal of Cultural Heritage 10 (4) 520-528.Waltl C. (2006). Museums for visitors: audience development–a crucial role for successful museum management strategies. Paper presented at the Intercom. Taipei Taiwan: 2-4 November 2006.Weilenmann A. Hillman T. & Jungselius B. (2013). Instagram at the museum: Communicating the museum experience through social photo sharing. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems pp.1843-1852.Xiang Z. & Gretzel U. (2010). Role of social media in online travel information search. Tourism Management 3 (2) 179-188.Yeh J. & Lin C. (2005). Museum marketing and strategy: Directors’ perception and belief. Journal of the American Academy of Business 6 (2) 279–284.Zeng B. & Gerritsen R. (2014). What do we know about social media in tourism? A review. Tourism Management Perspectives 10 27-36.Zhou L. & Wang T. (2014). Social media: A new vehicle for city marketing in China. Cities 37 27-32.
dc.identifier.issn 2147-9100
dc.identifier.issn 2148-7316
dc.identifier.uri https://gcris.yasar.edu.tr/handle/123456789/10991
dc.identifier.uri https://search.trdizin.gov.tr/en/yayin/detay/265340
dc.language.iso Türkçe
dc.relation.ispartof Advances in Hospitality and Tourism Research (AHTR)
dc.rights info:eu-repo/semantics/openAccess
dc.source Advances in Hospitality and Tourism Research (AHTR)
dc.subject Otelcilik- Konaklama- Spor ve Turizm-Bilgi- Belge Yönetimi
dc.subject Otelcilik, Konaklama, Spor Ve Turizm
dc.subject Bilgi, Belge Yönetimi
dc.title MÜZELERİN SOSYAL MEDYA HESAPLARI ÜZERİNE BİR İNCELEME
dc.type Article
dc.type Article
dspace.entity.type Publication
gdc.author.id 0000-0001-7634-6815
gdc.coar.type text::journal::journal article
gdc.description.department
gdc.description.departmenttemp [Çelebi, Duygu; Umutlu, Gökçe Özdemir] Turizm İşletmeciliği Bölümü, Yaşar Üniversitesi, İzmir, Türkiye
gdc.description.endpage 119
gdc.description.issue 2
gdc.description.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
gdc.description.startpage 100
gdc.description.volume 5
gdc.identifier.trdizinid 265340
gdc.index.type TR-Dizin
gdc.virtual.author Çelebi, Duygu
oaire.citation.endPage 119
oaire.citation.startPage 100
publicationissue.issueNumber 2
publicationvolume.volumeNumber 5
relation.isAuthorOfPublication 23c97c5c-a85d-4a6b-ae10-2f738084ae19
relation.isAuthorOfPublication.latestForDiscovery 23c97c5c-a85d-4a6b-ae10-2f738084ae19
relation.isOrgUnitOfPublication ac5ddece-c76d-476d-ab30-e4d3029dee37
relation.isOrgUnitOfPublication.latestForDiscovery ac5ddece-c76d-476d-ab30-e4d3029dee37

Files