Müşteri Odaklı Et Tedarik Zincirlerinde Başarı Kriterlerinin Değerlendirilmesi
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Date
2020
Authors
Aylin Caliskan
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GOLD
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Abstract
Gıda üreticileri ve perakendecileri rekabet yoğun modern pazarda rekabet avantajıelde edebilmek ve faaliyetlerini sürdürebilmek için müşteri odaklı olmaya daha fazla özen göstermek durumundadırlar. Tüketicilerin tercih ve algılarının farkında olabilmek benimseyebilmek ve gerekli şekilde yönetebilmek, pazar paylarını iyileştirmek ve gereksiz tedarik zinciri operasyonlarından kaçınabilmek adına faydalıdır. Bu çalışmanın amacı et tedarik zinciri yönetiminde müşteri odaklı olabilmek adına belirlenen başarılıkriterlerinin hiyerarşik yapısını ortaya koymak ve bu kriterleri etkileme ve etkilenme kuvvetlerine göre sınıflandırmaktır. Bu amaca yönelik literatür araştırmasıyla müşterilerin et satın alma davranışına etki eden kriterlertedarik zinciri yönetimiyle ilgili olacak şekilde derlenmiştir. Daha sonra bu kriterlerarasındaki ilişkiler Yorumlayıcı Yapısal Modelleme ve MICMAC analizi ile incelenmiştir. Analizler sonucunda karmaşık ilişkilere sahip olan kriterlerarasında hiyerarşik bir model geliştirilmiş ve bağımlı/bağımsız kriterlerbelirlenmiştir. Elde edilen sonuçlara göre ambalaj ve izlenebilirlik kriterlerinin diğer kriterleri en yüksek etkileme gücüne ve diğer kriterlerden en az etkilenme seviyesine sahip kriterler olduğu tespit edilmiştir.
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Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Volume
18
Issue
Cumhuriyet Armağan Sayısı
Start Page
425
End Page
438
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