İÇSEL DESTİNASYON PAZARLAMASI: BİR ÖRNEK OLAY ÇALIŞMASI
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Date
2019
Authors
Gökçe Özdemir
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Open Access Color
BRONZE
Green Open Access
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Abstract
Destinasyonun içiçe geçmiş karmaşık yapısı dolayısıyla pazarlanması işbirliği gerektirdiğinden Destinasyon Pazarlama Örgütleri bu amacı gerçekleştirmeye yarayan üst yapıyı temsil etmektedir. Tarafsız bir örgüt olarak destinasyon pazarlama örgütleri turistleri ve yatırımcıları destinasyona çekecek aynı zamanda doğru bir destinasyon tecrübesi yaratacak işbirliği çalışmalarını yürütmektedir. Bu çalışmaları yürütürken paydaşların desteklerini almak ve güçlü bir sinerji yaratabilmek için içsel pazarlamaya ihtiyaç duyulmaktadır. Bu çalışma içsel destinasyon pazarlama kavramını bir örnek olay çalışması ile açıklamayı amaçlamaktadır.
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ORCID
Keywords
Otelcilik- Konaklama- Spor ve Turizm, Otelcilik, Konaklama, Spor Ve Turizm
Fields of Science
0502 economics and business, 05 social sciences
Citation
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Pamukkale University Journal of Social Sciences Institute
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