ENGELLİ MİSAFİRLER İÇİN OTELLERİN İNTERNET SİTELERİNİN PERFORMANSINI KEŞFETME: İÇERİK ANALİZİ YAKLAŞIMI
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Date
2018
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Abstract
Dünyada engelli bireylerin sosyal katılımları konusunda artan farkındalık Türkiye'de turizm ve misafirperverlik endüstrisini de etkilemektedir. Bu keşifsel araştırma konaklama endüstrisi içinde engelli bireylere sağlanan hizmetleri açığa çıkarmak için İzmir'de bulunan 61 adet dört ve beş yıldızlı otelin kurumsal internet sitelerindeki engellilik ile ilgili içeriklere içerik analizi aracılığıyla odaklanmaktadır. Temel olarak bulgular internet sitelerinin engelli bireylerin sosyal katılımlarını desteklemede iyi yapılandırılmadıklarını ortaya koymaktadır. Otel internet sitelerinin büyük kısmında genel erişilebilirlik bilgisi engellilik ile ilgili mülkiyetin görselleri ve hizmetle beraber sağlanan ürünlerin ölçüm detayları eksiktir. Bu doğrultuda erişilebilir konaklamada sosyal ve ekonomik faydaların farkındalığını arttırmak için paydaşların güçlendirilmesine vurgu yapılmaktadır.
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Keywords
Otelcilik- Konaklama- Spor ve Turizm-Sağlık Politikaları ve Hizmetleri, Otelcilik, Konaklama, Spor Ve Turizm, Sağlık Politikaları Ve Hizmetleri, İnternet sitesi içeriği, Website content, Engelli hizmeti, Disability service, Tourist with disabilities, Accessible hotel, Erişilebilir otel, Engelli turist
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Business & Management Studies: An International Journal
Volume
6
Issue
1
Start Page
315
End Page
331
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