The Investigation of Social Communication Apprehension and Motives for Social Network Sites Usage
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Date
2015
Authors
Serra İnci ÇELEBİ
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Open Access Color
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Abstract
Bu çalışmanın temel amacı sosyal ağ kullanımı ile iletişim kaygısı veya iletişim kolaylığı arasında mümkün olabilecek bir bağlantıyı araştırmaktır. Popüler olan bazı sosyal ağların yanısıra sosyal ağları kullanma kolaylığı ile iletişim kaygısı arasında var olabilecek bir bağlantıyı bulabilmek için anket uygulanmıştır (N=229). Anket çalışması Türkiye'de özel bir üniversitede yapılmış ve olasılıklı örnekleme yöntemi kullanılarak örneklem oluşturulmuştur. Sosyal açıdan konuşkan bireylerin sosyal ağlara daha uzun süreyle bağlandıkları bulunmuştur. Eğlendirirken dinlendiren ve mesleki gelişim olmak üzere iki tane önde gelen motivasyon Facebook kullanıcılarını Facebook'a yönlendiren nedenlerdir. Anlatımsal bilgi paylaşımı kullanıcıların Twitter'a bağlanmalarının temel nedenidir. Google+ kullanma motivasyonları ise yeni insanlarla tanışma ve arkadaşlık ederek alışkanlığa bağlı zaman geçirmedir. Bir şeylerden kaçış ve arkadaşlık ederek alışkanlığa bağlı zaman geçirme motivasyonları kişilerin sosyal ağları daha sık ve daha uzun süre kullanmalarına neden olmaktadır.Öte yandan yeni insanlarla tanışma ihtiyacı olan bireyler daha fazla sayıda sosyal ağ üyesi. Sonuçlar kısmında bulgular birkaç teorik perspektif kullanılarak tartışılmış (örneğin: varlıklı daha da varlıklı olur ve kullanımlar ve doyumlar) ve uygulamaya yönelik ve ileriye yönelik öneriler yapılmıştır
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Keywords
İletişim-Davranış Bilimleri, İletişim, Davranış Bilimleri
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Citation
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Akdeniz İletişim
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0
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23
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